Wayfinding Strategy And Development Manager

Title: Wayfinding Strategy And Development Manager

Requisition ID: 8631

Work Type: Ongoing Full Time

Fixed Term Period: Not Applicable

Location: Melbourne - CBD

Date Posted: 6 Oct 2025

Wayfinding Strategy and Development Manager
VPS6 | Ongoing | Melbourne CBD with flexible options
About Us
We create thriving places and connected communities. By bringing together transport, planning, land use, precinct and policy functions in a single department, we deliver the best outcomes for Victorians. Alongside our portfolio agencies, we plan, build, operate and maintain Victoria's transport, planning and land services. We also foster a safe, inclusive and constructive workplace where people can grow their careers.

Communications and Customer Experience leads best-practice communications and engagement to connect DTP with our people, customers, industry partners and communities. We enrich the customer experience by providing the information Victorians need to travel safely, smoothly and confidently across the transport network.

About The Role
The Wayfinding Strategy and Development Manager will lead the development of DTP's wayfinding strategy across multiple transport programs and projects. Working within the Customer Communications branch, this role provides wayfinding strategy expertise across key initiatives, working with designers, projects and transport operators to create a seamless, accessible and customer-centred wayfinding experience across Victoria's transport network.

To learn more about the role,
click here
Key selection criteria
To be successful in this role, you'll demonstrate expertise in leading environmental, signage, wayfinding or user experience design projects, with a strong understanding of human-centred design and strategic planning. You bring the ability to craft compelling stories that communicate complex concepts clearly and persuasively, influencing diverse audiences and senior stakeholders alike. Success in this role relies on vision, the drive to deliver a world-class, wayfinding experience that elevates how Victorians move through and experience their transport network.

On a personal level, the successful applicant will be a strategic thinker and confident communicator who thrives in a collaborative, fast-paced environment. You'll value co-design, bring creativity and analytical insight to your work, and be motivated to inspire others through clear, purposeful storytelling.

Position Accountabilities

• Provide high-level wayfinding strategy expertise across multiple projects and programs.
• Lead and guide wayfinding and experience design activities to ensure consistency across the transport network.
• Collaborate with senior stakeholders to integrate customer experience principles into infrastructure projects.
• Develop frameworks and tools that enhance wayfinding practices across the department and partner agencies.
• Contribute to strategic decision-making and service delivery planning.

Qualifications And Experience
You'll have demonstrated experience leading environmental or wayfinding design functions, or similar roles within large organisations. A strong understanding of human-centred design and design thinking methodologies is essential, along with excellent communication and stakeholder engagement skills.

Why you'll want to join us
This is a unique opportunity to shape how millions of Victorians navigate and experience the state's transport network. You'll join a passionate team that values creativity, collaboration and innovation — with flexible working arrangements and professional development opportunities to support your growth.

What We Offer
Working at the Department of Transport and Planning provides people with the opportunity to contribute to creating thriving places and connected communities for all Victorians.

For further details please refer to Careers at the Department of Transport and Planning.

Pre-employment checks and employment conditions
All new appointments to the department will be subject to a National Criminal Records Check, Misconduct Screening, and a Qualification Check where there is a requirement for a mandatory qualification. Information provided to the Department of Transport and Planning will be treated in the strictest confidence consistent with the requirements of the
Privacy and Data Protection Act 2014
.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Non-VPS applicants will be subject to a probation period of six months.

How To Apply
Click the 'Apply' button to be redirected to our recruitment platform, where you may need to create an account to submit your application.

Applications close at
11.59pm on Tuesday, 21 October 2025
.

Please include both your resume and a cover letter.

All applications must be submitted via the online portal, we're unable to accept email or manual submissions.

For further information about the role, please contact
Marc Saville, Associate Director Customer Information,
via email at

Important information
If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us by phone or email. We're here to support you.