Marketing Intern

21 hours ago


Pyramid Hill, Victoria, Australia CLEF Beauty Full time $40,000 - $60,000 per year

Company Description

CLEF Beauty is dedicated to providing clean and effective beauty solutions that are safe, user-friendly, and suitable for tropical weather. We conduct extensive research and development to create innovative products like the 9-in-1 Copper Peptide Mask, Hydrating Cleansing Gel, and Radiant Gold Essence. Our retail channels include Shopee and major retailer SASA Malaysia, and we continue to expand our offerings to meet the diverse needs of our customers. At CLEF Beauty, we foster a collaborative environment with a flat hierarchy and a lean working culture, where every team member is encouraged to grow and thrive.

Duties and Responsibilities:

  1. Influencer Identification and Recruitment

  2. Research and identify influencers, KOLs, and content creators (nano, micro, mid, and macro) relevant to the brand and target audience.

  3. Maintain a comprehensive database of potential and existing influencers.
  4. Initiate collaborations and build long-term relationships with KOLs.

  5. Relationship Building and Management with Influencers

  6. Act as the primary point of contact for influencers, ensuring they are well-supported and aligned with the brand's vision.

  7. Organize regular engagement activities such as PR Gifts, events, and meet-and-greets.

  8. Campaign Planning and Execution

  9. Plan and execute campaigns involving KOLs, ensuring they convey the brand's key messages.

  10. Collaborate with the marketing team to design creative briefs and provide influencers with clear campaign guidelines and timeline.
  11. Ensure influencers deliver content that adheres to brand messaging, tone, and visual aesthetics.

  12. Content Coordination and Approval

  13. Oversee influencer-generated content to ensure it meets quality standards and aligns with brand identity and guidelines.

  14. Coordinate product seeding efforts, including shipping products, crafting unboxing experiences, and providing usage guidelines..
  15. Provide agreement to influencers

  16. Performance Tracking and Campaign Reporting

  17. Track media coverage and public sentiment.

  18. Monitor influencer campaigns across platforms (e.g., social media, blogs) to measure key performance indicators (KPIs) such as reach, engagement, conversions, and ROI from their insights to measure success.


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