Product Engagement Specialist

We're looking for a Product Engagement Specialist to manage and scale our in-platform customer engagement program. In this role, you'll be responsible for how we communicate with customers about their accounts, products, and investment opportunities – delivering personalised content, notifications, and insights that drive meaningful engagement.

You'll inherit an active and growing engagement program that's scaling rapidly as we expand into superannuation, introduce new account types, and broaden our investment offerings. This is a role with significant room to grow, offering the opportunity to transform how we engage investors from within the product team.

The ideal candidate doesn't need extensive experience, but brings an interest in investing, professional communications background, a sharp eye for detail and technology, and a passion for quality customer experiences.

Product Engagement Strategy & Execution

• Develop and execute our product engagement strategy, managing the delivery of in-product content, messages, notifications, and investment discovery features.
• Collaborate closely with product delivery and design teams to ensure seamless implementation.
• Leverage personalisation, multivariate testing, and automation to scale your impact and improve engagement outcomes.
• Work cross-functionally with marketing, content, ETF product teams, and other stakeholders to align engagement initiatives.

Platform Communications & Scale

• Support the release and scaling of new account types, investment options, superannuation products, and communications obligations across our growing platform.
• Navigate an increasingly complex platform offering – including superannuation, private assets, and multiple account structures.
• Work with data to monitor dashboards, build reports, and share insights with stakeholders to demonstrate impact and inform strategy.

Growth & Innovation

• Develop and advance our engagement and discovery programs, driving continuous improvement in investor activation, retention, and revenue metrics.
• Contribute to overall AUM growth through strategic product enhancements and better customer experiences.
• Leverage and expand our existing tooling for automation, AI, and other technologies that enhance processes and experiences.
• Stay ahead of industry trends and drive innovation in customer experience.
• Develop strategies for deeper personalisation and behavioural insights across the product.
• Contribute to Betashares' long-term growth and market position in the direct-to-consumer investment space.

• Interest in investing and financial products.
• Professional communications qualification or experience.
• Sharp eye for detail and comfort working with technology and digital platforms.
• Passion for delivering quality customer experiences.
• Data-driven mindset with ability to build reports, analyse performance, and share insights.
• Experience with personalisation, A/B testing, and marketing automation (desirable).
• Strong collaborator who can work effectively across multiple teams and stakeholders.

What We Offer

Betashares believes our most important asset is our people and we are proud of the culture we have built – but we are always striving to be better. We want every Betashares employee to be doing their best work and developing their careers. In addition to a competitive salary, we also offer:

• Continuous career development and training opportunities.
• Access to a health and wellbeing platform with physical, mental, social and financial support programs available.
• Volunteering days off, so you can contribute to a cause that matters to you.
• Conveniently located CBD offices with fully stocked kitchens, team breakfasts and catered lunches on a regular basis.
• Fun and inclusive social events.

Our Values

As our business continues to grow, we're committed to creating a workplace that gives us all the best opportunity to succeed, and that is enjoyable to be a part of. We prize ambition and drive, but equally we value honesty and humility.

We support each other, and we respect our clients and our competitors. Innovation is in our DNA, and we are always looking for better ways to do things and are willing to take measured risks and learn from our mistakes along the way.

Betashares was founded in 2009 and launched with the vision to create intelligent and accessible investment solutions for Australian investors. Over the past decade our dedication to helping Australian investors achieve their financial goals has seen Betashares grow from 'challenger' to market leader, driving disruption and innovation in the exchange traded funds (ETFs) industry.

Betashares offers the broadest range of exchange traded funds on the ASX and is trusted by over a million investors. As of June 2025, Betashares manages over $50 billion in assets.

Betashares is continuing to grow and innovate with a strong focus on the customer, recently entering the superannuation sector and launching our retail wealth platform, Betashares Direct.

We currently have offices in Sydney, Melbourne, Brisbane, Adelaide and New Zealand and a growing team of over 180 people.

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