Marketing and Communications Officer

1 week ago

Canberra, ACT, Australia Hudson Full time $90,000 - $120,000 per year
Are you a marketing professional who loves turning strategy into action? Do you enjoy creating targeted campaigns, segmenting data, and implementing new ideas to improve engagement and performance? If so, this role could be your next career move.

Why this role?

This is more than just a marketing job – it's a chance to help shape the voice of a national membership organisation. As Marketing and Communications Officer, you'll develop multi-channel campaigns that span email marketing, social media, website updates, content creation, and more.

Campaign Delivery
  • Plan and deliver multi-channel marketing campaigns aligned to key projects, events, and membership initiatives
  • Create content that supports each stage of the member journey – from awareness and onboarding to retention and engagement
  • Ensure all marketing activity aligns with brand and messaging guidelines
Content Creation
  • Write clear, compelling copy for newsletters, social media, brochures, web content, and collateral
  • Produce weekly updates and targeted EDMs with segmented distribution and dynamic content
  • Use templates to create visual assets for online platforms and events (using Canva or Adobe)
Email Marketing & Segmentation
  • Build, schedule and send email campaigns via Mailchimp (or similar)
  • Segment audience lists using CRM data to tailor messaging based on member profiles and activity
  • Set up A/B tests and monitor campaign performance, applying insights to future activity
Social Media Management
  • Manage and grow the organisation's LinkedIn presence through regular content, engagement and reporting
  • Coordinate paid and organic campaigns to support event promotion and brand positioning
  • Monitor community engagement and respond appropriately to comments and messages
Website and Digital Platforms
  • Maintain and update the website and member portal with relevant content
  • Upload event materials, videos, news articles and course information
  • Ensure SEO best practices are followed and accessibility standards are met
Events and Course Marketing
  • Partner with the Events and Workforce Development teams to develop promotional plans for conferences, webinars, and professional development courses
  • Create pre- and post-event communications, track registration conversions, and support onboarding for new attendees
  • Maintain course information across platforms and respond to general enquiries
Reporting & Continuous Improvement
  • Use platforms such as Google Analytics, Mailchimp, and LinkedIn analytics to report on campaign performance
  • Present insights and recommendations that contribute to ongoing marketing effectiveness
  • Maintain an organised marketing schedule and coordinate inbound marketing requests
About you:
You're a naturally curious marketer who's always looking for ways to do things better. You're hands-on, proactive, and not afraid to take ownership of your work. You enjoy diving into the detail of a CRM to understand your audience and get genuine satisfaction from creating campaigns that deliver results.
You'll also bring:
  • 3+ years' experience in a similar marketing or communications role
  • Confidence in content writing and creating assets for email and social
  • Hands-on experience with email marketing platforms (e.g. Mailchimp, Campaign Monitor)
  • Familiarity with website CMS platforms and basic SEO principles
  • Skills in segmenting audiences and tailoring content to different needs
  • A collaborative working style and strong attention to detail
Benefits and Working Environment
  • Performance bonus of up to 10% after 12 months
  • Hybrid working – work from home on Mondays and Fridays
  • Free onsite parking
  • Mobile phone allowance of up to $55/month
  • Additional paid leave over the Christmas shutdown (usually 3+ days, up to one week)
  • Access to a confidential Employee Assistance Program (EAP) for you and your immediate family
Please note for all Australian based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.

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