Business Development Manager

3 days ago

Lane Cove, Australia The Nielsen Company (Australia) Pty Ltd Full time $120,000 - $180,000 per year

Responsibilities

  • Identify and cultivate new business opportunities within media agencies with a primary focus on driving growth for Nielsen's digital campaign measurement solution.
  • Serve as the lead day-to-day point of contact for client enquiries, building and maintaining strong relationships.
  • Proactively engage with senior client stakeholders to deliver high-impact commercial initiatives focused on growth for Nielsen digital campaign planning and measurement solutions.
  • Collaborate closely with Nielsen commercial leads to achieve ambitious revenue targets across major Holdcos and independent agencies, with an emphasis on digital advertising solutions revenue.
  • Provide strategic insights and recommendations to senior leadership based on in-depth market analyses of digital trends and performance.
  • Partner with Nielsen Operations on data analyses to support the successful rollout of key strategic digital solutions projects.
  • Work seamlessly with cross-functional teams including Operations, Data Science, Finance, and Legal to ensure alignment on business opportunities and needs.
  • Stay at the forefront of digital advertising, measurement and technological advancements and explore their potential applications for Nielsen's offerings.
  • Maintain a comprehensive working understanding of all Nielsen Media products and solutions, and where they fit into the media ecosystem (digital focus).
Qualifications
  • Tertiary education in Media, Marketing, Communications, Business, or a related field.
  • 5+ years of demonstrable experience in an agency, publisher, digital platform or advertiser environment, with a strong understanding of the digital ecosystem across planning, digital activation and measurement.
  • Proven expertise in the AU media industry and comprehensive understanding of current market trends, particularly across digital advertising campaign workflows.
  • Exceptional negotiation, presentation, and communication skills, with the ability to articulate complex media, digital ecosystem and Adtech concepts clearly.
  • Proficient in relevant digital software and tools (e.g. CRM systems like Salesforce/ SAP, advanced data analytics platforms, ad servers).
  • Strong proficiency with sales tools including Sales prospecting tools (e.g. LinkedIn Sales Navigator) and lead enrichment tools (e.g. Zoominfo), and Sales engagement tools (e.g., Outreach).
  • Ability to strategically priorities and manage multiple client demands in a fast-paced media landscape.
  • Proactive in identifying and pursuing opportunities to grow revenue for Nielsen media solutions and championing company initiatives.
  • Strong skills across Google Workspace applications.

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