CRM Manager

2 days ago

Brisbane, Queensland, Australia TALENTD Recruitment Full time $60,000 - $120,000 per year

Job Title: CRM Manager
Location:
Brisbane
An industry-leading streetwear and lifestyle brand is seeking a
CRM Manager
to drive customer retention, engagement, and loyalty. This role is ideal for someone passionate about data-driven marketing, community building, and optimising customer journeys to boost repeat purchases and long-term value.

Responsibilities

  • Develop and implement CRM strategies to enhance engagement and lifetime value
  • Manage CRM systems and ensure smooth integration with eCommerce and marketing platforms
  • Create personalised, data-led campaigns across email, SMS, and loyalty channels
  • Conduct segmentation, automation, and A/B testing to maximise performance
  • Analyse customer behaviour and campaign results to refine retention strategies
  • Lead the enhancement of loyalty programmes and lifecycle marketing initiatives
  • Collaborate with internal teams to align CRM activity with wider marketing goals
  • Ensure compliance with data privacy standards and best practices

Qualifications

  • 3-5 years' experience in CRM, retention, or loyalty marketing (retail or eCommerce preferred)
  • Strong understanding of customer segmentation, analytics, and personalisation
  • Proficiency in CRM and marketing tools (e.g. Klaviyo, Shopify, Google Analytics)
  • Skilled in A/B testing, automation, and lifecycle optimisation
  • Excellent communication, analytical, and project management skills

Benefits

  • Dynamic and creative environment with a supportive team culture
  • Genuine career development and growth opportunities
  • Team discounts and recognition programmes
  • Free onsite parking and flexible working environment

If you're passionate about building customer connections and driving loyalty through data-led marketing,
we'd love to hear from you

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