Marketing Performance Manager-Paid Ads focused

*About the Company*

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

*About the role*

We are seeking a highly experienced performance manager to lead our global performance marketing strategy from Sydney. This is a pivotal role within our team, responsible for overseeing our end-to-end digital acquisition funnel, with a strong focus on PPC, analytics, and multi-market growth. This individual will also take full ownership of our Performance Team based in Malaysia, managing cross-channel campaigns and ensuring alignment with business goals across regulated regions.

This role is ideal for someone with 7+ years' experience in financial services or other highly regulated industries, and a strong grasp of digital advertising within highly regulated industries. Candidates with experience in high-growth, early-stage fintechs (Year 0-3) and deep knowledge of Meta and Google Ads compliance will thrive in this role.

Responsibilities

Paid Media Leadership & Campaign Strategy

• Own and drive paid media strategy across Google Ads, Meta, and other key platforms.
• Lead campaign execution, optimization, and scaling with full-funnel ownership.
• Ensure campaigns adhere to stringent platform compliance (forex/CFD/crypto).
• Implement testing, bidding strategies, and optimization frameworks to increase ROI.

Performance Team Oversight

• Lead, mentor, and manage the Malaysia-based Performance Team (Paid Media, Brand Campaigns, Performance Analytics).
• Ensure smooth team operations across all paid acquisition channels.
• Set clear KPIs and performance expectations in line with global marketing goals.

Performance Analytics & Data Integration

• Oversee all tracking, analytics, and reporting using GA4, Appsflyer, and GTM.
• Manage server-side tracking integration with backend systems (e.g., Snowflake).
• Own UTM tracking protocols and campaign attribution accuracy across platforms.
• Work with BI and dev teams to ensure robust data infrastructure and dashboards.

Regulatory & Compliance Expertise

• Navigate and apply platform-specific compliance rules for forex/CFD/crypto across Google and Meta Ads.
• Collaborate with compliance and legal teams to future-proof campaign setup.

Omnichannel & Programmatic Growth

• Explore and manage campaigns via Taboola, AdRoll, direct buys, and programmatic platforms (e.g., DV360, TTD).
• Identify high-intent inventory sources for niche market penetration.

Localization & Market Expansion Support

• Deliver strategic market recommendations based on regional data and insights.
• Help shape campaigns in emerging or underperforming regions.

Requirements

• 7+ years in digital performance marketing, ideally in financial services or other highly regulated industries.
• Proven track record managing teams and digital budgets in regulated environments.
• Demonstrated success in early-stage fintech or startup environments (0-3 years).
• Expertise in Meta Ads & Google Ads policy and account structures.
• Solid experience with GA4, Appsflyer, GTM, and backend integration with BI/data teams.
• Strong analytical and reporting skills, with hands-on UTM and attribution knowledge.
• Desirable: Experience in Taboola, Adroll, or direct media buying.
• Excellent leadership and cross-functional collaboration abilities.

Benefits

• Work From Home:
  Enjoy the convenience of a personalized workspace with flexible hours that support a healthy work-life balance.
• Training & Development:
  Access a variety of training opportunities to enhance your skills and promote professional growth within the company.
• Free Food & Snacks:
  Enjoy complimentary food and snacks during work hours to help maintain energy and productivity.