Product Training

TCL Electronics is one of the world's leading consumer electronics manufacturers, delivering innovative and premium solutions for every home. Our diverse product range spans TVs, soundbars, whitegoods, air conditioners, and light commercial products — all designed to inspire and enhance everyday life. We also manage and market other brands, including FFALCON, giving you exposure to a wider range of creative projects.

About the Role:

As a Product Training & Trade Marketing Specialist at TCL Electronics Australia, you will play a crucial role in driving the success of our TV products by empowering our retail partners with deep product knowledge and supporting trade marketing initiatives. You will become a subject matter expert on TCL TVs, delivering engaging and technically sound training sessions that simplify complex features and highlight key benefits for our retail partners, exhibitions, roadshows, and other events.

On the trade marketing front, you will build strong relationships with retailers and collaborate closely with them to elevate TCL's in-store brand presence. You will lead the development and implementation of impactful point-of-sale materials, merchandising standards, in-store display standards, and promotions to maximize brand visibility and sales impact.

Key Responsibilities:

Product Training:

• Develop expert-level knowledge of TCL's TV product range, focusing on features, benefits, and technical specifications.
• Design and deliver engaging, easy-to-understand training sessions for retail partners across Australia, including at exhibitions, roadshows, and retailer locations.
• While the primary focus will be on the TV category, this role will also contribute to the development of training content/sessions for TCL's whitegoods and air conditioning products as needed.
• Create training materials and product guides that effectively communicate product benefits to non-technical audiences.
• Continuously update training content to reflect new product launches and feature enhancements.

Trade Marketing:

• Build and maintain strong relationships with retail partners to ensure alignment on TCL brand standards and promotional activities.
• Act as the primary point of contact and go-to person for retailers' trade marketing needs, coordinating and managing requests efficiently to completion.
• Plan and execute trade marketing initiatives that enhance TCL's in-store presence, including point-of-sale (POS) materials, marketing literature, merchandising guidelines, and display standards across Australia and New Zealand.
• Manage in-store promotions, track their effectiveness, and report on outcomes to maximize return on investment.
• Collaborate with the marketing and sales teams to develop innovative ways to grow TCL's footprint within retail environments.
• Monitor competitor activity and in-store execution to identify opportunities and challenges.

Skills & Qualifications:

• Minimum 2-3 years experience in product training, trade marketing, or related role(s)
• Strong technical aptitude with the ability to translate complex TV product features into clear, engaging training.
• Excellent communication and presentation skills, with confidence delivering training sessions to diverse audiences.
• Demonstrated ability to build strong business relationships with retail partners.
• Experience in trade marketing activities such as POS development, merchandising, promotion execution, and in-store brand management.
• High attention to detail
• Highly organized, proactive, and able to work independently as well as part of a team.
• Willingness to travel regularly across Australia to support retailer partners and events.

What we offer

At TCL Electronics Australia Pty Ltd, we are committed to providing a supportive and inclusive work environment that encourages professional development and work-life balance. You'll have access to a range of benefits, including:

• Competitive salary and performance-based bonuses
• Flexible work arrangements

About us

TCL Electronics Australia Pty Ltd is a leading global consumer electronics company that designs, manufactures, and distributes a wide range of products, including televisions, air conditioners, and household appliances. With a strong focus on innovation and sustainability, we are committed to delivering exceptional products and services that enrich the lives of our customers.

If you're excited about the prospect of joining our dynamic marketing team, apply now to take the first step towards a rewarding career with TCL Electronics Australia Pty Ltd.