Wholesale Marketing Manager
12 hours ago
Are you a legend?
SafeStyle is seeking an experienced and commercially minded Wholesale Marketing Manager with strong go-to-market (GTM) expertise to lead marketing programs that elevate our brand and drive sales across Australia and New Zealand.
From tool shops to optical chains, we're stocked in 1100+ locations across Australia and New Zealand and we're just getting started.
You'll report to the Brand Manager and take the wheel on all things go-to-market, campaigns, and partner activations - driving growth, creativity, and consistency across our wholesale network.
Activities include:
- Leading go-to-market (GTM) planning and execution for product launches and campaign messaging.
- Managing all wholesale marketing activity - from promotions and events to partner activations.
- Creating and coordinating marketing collateral, POS and merchandising solutions.
- Partnering with Sales and Brand teams to align campaigns, messaging and execution.
- Leading a 12 month events calendar events with flair and precision.
- Driving partner engagement and co-marketing initiatives with major retailers.
- Managing the Wholesale Marketing team as well as collaborating across creative, digital, and sales functions.
- Tracking performance metrics, ROI and campaign impact.
- Managing budgets, timelines, and reporting - making sure dollars drive results.
If you're interested in this exciting, challenging and super-fun opportunity, please continue reading below.
Skills that pay tha billz
We're after someone who's been around the marketing block; and still hungry for growth. Additionally, you should have a solid understanding of the following (but not limited to):
- 5+ years' experience in marketing management (wholesale, trade, or retail).
- Proven experience in go-to-market strategy and product launch execution.
- A strong attention to detail - You're known as a bit of a hawk eye.
- A confident grasp of channel marketing and brand activation.
- Killer communication and relationship skills - partners love working with you.
- Solid understanding of campaign performance, insights and budgets.
- Experience within lifestyle, safety, eyewear, or action-sport brands (big plus).
- Confidence working across digital, CRM and asset management tools.
- A calm, collaborative leadership style - with enough fire to keep things moving.
From the Worksite...
That age-old adage "Rome wasn't built in a day" may be a cliché but everyone must start somewhere. From humble beginnings, we began shipping protective eyewear from our bedroom. With support from our amazing community of customers, SafeStyle quickly outgrew our original worksite. Well, that and Dad wanted us out of the house… Fast-forward a few years and we're growing rapidly and need to put out a call for help.
Our mission has been; and always will be; simple: "To pioneer fashion-forward protective eyewear for like-minded individuals".
With our roots firmly planted in Western Australian home soil, we collaborate with some of the biggest names in Australia and seek to build a footprint globally. Our goal is world domination, but not at the expense of Mother Nature. We aspire to give back to the community and put the environment at the forefront of everything we do.
To the Weekend
Our culture at SafeStyle is simple, yet has proven to be effective as we strive to give our employees equal opportunities from both our worksite to their weekend; we work in a fast-paced environment and deliver to deadlines, but also understand that balance is the key to a healthy lifestyle and promote sustainable work practices. We're fun, focused, strive to be 'the best', and dream big.
Our office vibe is a chilled, fun environment with a team of friendly staff who are passionate about our product. We're a humble bunch that commits to giving our all at work and doing our best to balance lifestyle along the way. Whether it be out in the surf, or on a plane somewhere new, we thrive on adventure and hope you do too. So, if you're committed to your craft but like to have fun along the way then we're ready for you to become our newest teammate on the SafeStyle journey.
We are seeking fellow SafeStylers', who love a bit of banter; working hard; and enjoy being part of a close-knit team.
Do you tick all the boxes?
We know it's hard to tick all the boxes (so don't worry too much if you don't) but if you want to upgrade your status to full-blown legend, you'll be around the points below:
- You may come from a safety, surf, lifestyle, adventure, action sports, or hardware background (we're sure there are others we haven't thought of)
- Background in the protective eyewear market
- Experience in wholesale operations, POS, and marketing strategies
There is no 'I' in team - we leave ego at the door - as we are all continually learning, and everyone has something to contribute.
Perk up champ
Look, it can't all be one-way, and we recognise this. So, we do our best to look after our fellow Legends with an attractive package with a few legendary perks:
- Becoming a certified "Legend"
- Attractive salary package (you're worth it)
- Tools of Trade (Laptop & Phone)
- 4 weeks annual leave (because you deserve it)
- 10 sickies (ya dawg)
- 5 mental health days (it's important)
- Friendly and fun Head Office work environment
- Commitment to environmental and humanities initiatives - giving back
- Awesome teammates (really, we like blowing our own trumpet but you can be the judge…)
- Be part of a fast-growing brand with lots of opportunities for personal and professional growth as we continue to build out the business and brand in pursuit of 'the best'.
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