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Marketing & Campaign Manager - Country Road
2 weeks ago
The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions across 360 marketing channels - incl. content, digital marketing, CRM, social, retail, PR, influencer and activations. Key to this role is balancing data-driven customer insights and creativity to continuously innovate Country Road's marketing efforts. This role will manage end-to-end planning and execution, anchored by measurable campaign outcomes that fuel both the brand and business. This role is responsible for leading, inspiring and cultivating a high performing team that attracts and retains top talent.
Key Accountabilities
- Manage 360 marketing campaign planning, briefing and end-to-end implementation - including content, digital marketing, CRM, social, retail, PR, influencer and activations
- Work in partnership with cross-functional teams - especially customer insights and product teams (Design, Merchandising and Buying) - to ensure campaigns are in tune with customer and commercial priorities
- Manage 4 direct reports in PR, Events and Influencer Marketing, Retail and Wholesale Marketing, Social Media, and Digital Marketing
- Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels
- Collaborate effectively with cross-functional partners in Group Customer Insights and Digital, Creative, Styling, Design, Merchandising, Buying, Visual Merchandising, Retail and Global Markets (South Africa and New Zealand)
- Maintain accuracy of the team marketing calendar, aggregating inputs across all teams and ensuring stakeholder alignment
- P&L Management of Marketing Budget ensuring budget forecast is up to date and managed accurately, budget processes are followed and completed in a timely manner
- Ensure all marketing activities have clear measurable goals, and produce ongoing marketing reporting that leads to actionable learnings and innovation
Key Capabilities
- Proven experience in a similar role, preferably within the retail industry
- A drive towards contributing towards retail excellence and brand growth
- Ability to work in a high pressure and fast paced environment whilst maintaining composure
- Well-developed time management, analytical and organisation skills
- Exceptional communication and interpersonal skills
- Strong leadership skills to motivate and retain a highly skilled team of employees
Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.
Country Road
As Australia's favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process
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