PR Campaign Manager

Role: PR Campaign Manager

Location: Flexible location / Hybrid options available

Employment Type: 12 months Fixed Term, Full-time

We're Goodstart - a not-for-profit with a vision for Australia's children to have the best possible start in life.

Our role:

We are seeking an experienced and strategic PR Campaign Manager to lead the development and execution of PR campaigns that elevate Goodstart's reputation, voice and purpose.

In this newly created role, you'll be at the forefront of the parent-facing 'Demand More' campaign. It combines high-impact storytelling, strong media engagement, and stakeholder coordination to influence public conversation, showcase high-quality not-for-profit providers and drive improvement in quality, inclusion and affordability.

Reporting to the Head of Communications, Corporate Affairs and Partnerships (CCAP), and collaborating closely with internal teams across marketing, advocacy, policy, corporate affairs and digital to ensure aligned, purpose-driven communications.

Your Impact:

This role is ideal for a creative communicator with excellent writing skills, strong media instincts, and a passion for social impact. You will:

• Create and deliver PR campaigns that amplify Goodstart's purpose and thought leadership, with a focus on the parent-facing "Demand More" campaign
• Working to the Head of Communications and Corporate Affairs, effectively manage digital campaign activities including:
• Managing a campaign website (using CMS like WordPress or Kentico with basic HTML)
• Sending EDMs via Mailchimp or Campaign Monitor
• Building and nurturing a supporter base for ongoing engagement
• Designing surveys and analysing engagement data to inform strategy
• Create compelling communications, including social media posts, media releases, talking points, and executive briefings that resonate with diverse audiences
• Proactively identify media opportunities, pitch stories, manage enquiries, and prepare spokespeople for interviews to increase campaign visibility
• Collaborate with internal stakeholders to ensure integrated, consistent messaging and maximum impact of campaigns
• Monitor and report on campaign performance using tools such as Google Analytics and media monitoring platforms
• Support the coordination of press conferences, events, and promotional activities that showcase Goodstart's initiatives and impact.

What Goodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

About You:

• A degree in public relations, communications, journalism, or a related field
• 2-4 years' experience in PR, communications or media roles (including managing a digital platform or campaign)
• Excellent written and verbal communication skills with a strong understanding of the media landscape.
• Proven ability to craft compelling content and manage media engagement, including pitching stories and preparing spokespeople
• Proficient in website content management platforms (WordPress or Kentico) and have basic HTML skills to customise and troubleshoot
• Experience with platforms such as Mailchimp or Campaign Monitor, including building responsive templates, setting up automation and optimising engagement metrics
• Ability to use analytics tools (Google Analytics, SurveyMonkey & Microsoft Forms) to track campaign performance and audience feedback.

• Valid Working with Children Check card

• National Police Check

How to apply

Click 'Apply Now' and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process. At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email

Have a question? Contact our Talent Acquisition Partner - Vinisha via email

If you are a placement agency or external recruiter, please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

We're an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We're also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check.