Head of Brand, Sponsorships and PR

The role

We're looking for an exceptional senior leader to join us as Head of Brand, Sponsorships & PR on an 16-month parental leave contract. This high-profile role leads the brand, sponsorship, and public relations strategy for one of Australia's most recognised financial services brands.

Reporting to the General Manager of Brand, Media, Sponsorships and PR, you'll lead a team of 8 (including 4 direct reports) and will manage complex stakeholder relationships, and oversee our ATL brand, sponsorship and PR initiatives. You'll play a key role in embedding robust governance and risk management while leading a high-performance team to achieve our business goals.

What you'll do

• Brand:  Execute a comprehensive brand strategy, overseeing multi-channel campaigns (TV, radio, digital, outdoor, cinema). Ensure all major brand initiatives align with business objectives within budget and deliver ROI.
• Sponsorships: Develop and implement a multi-year sponsorship strategy, managing high-value sports partnerships and driving impactful activations that elevate brand exposure and deepen customer engagement.
• Public Relations: Lead both proactive and reactive PR strategies to protect and enhance our brand reputation. Manage high-profile issues, drive media engagement, and provide strategic communication advice to senior leaders
• Leadership & Governance: Embed best practice governance, risk, and compliance across all activities. Lead, coach, and inspire your team, fostering a culture of accountability, innovation, and continuous improvement.
• Collaboration & Innovation: Collaborate cross-functionally with product, underwriting, and wider marketing teams. Leverage data-driven insights and new technologies (including AI tools) to innovate and optimise impact and productivity.

What experience you'll bring

• 10+ years' senior experience across brand, marketing, and ATL campaigns.
• Strong leadership experience, capable of guiding a team, managing cross-functional relationships, and driving strategic initiatives to success.
• Proven success leading high-profile brand campaigns across TV, outdoor, cinema, digital, and radio.
• Hands-on experience managing sports sponsorships and delivering impactful activations.
• Strong PR experience, including both proactive storytelling and crisis/issues management.
• A track record of operating in complex, highly regulated industries (financial services experience highly regarded).
• Exceptional stakeholder engagement skills, with the ability to influence at executive and board level.
• Strong commercial acumen, with advanced skills in budgeting, reporting, and measuring ROI.
• Tertiary qualification in marketing, business, or related discipline.

Our Perks

• Location – ToowongClose to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.

The benefits of working at A&G

• • Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
• Work flexibility - with options to work from home one day per week.
• Options for leave - life happens, so we've got volunteer days, an additional paid 'ME' day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
• Grow with us - we've got learning and professional development opportunities to suit everyone.
• Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you're passionate about.
• Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
• Celebrate the wins - we love sharing our successes and celebrating together - join us and you've got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
• Save money - as well as discounts on insurance products, we've teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.

About us

Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.

Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.

We're excited about the future and we're always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia's best insurer If this sounds like you, apply today.

Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.

*A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.