Senior Marketing Specialist

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual salary range: Commensurate with experience
• Employment type: Permanent / Ongoing
• Usual work location: 180 Lonsdale Street, Melbourne / Hybrid

About the opportunity

This is a unique opportunity for a senior marketing professional to lead strategic initiatives across the VicRoads and Custom Plates brands. As Senior Marketing Specialist, you'll drive CRM-led campaigns, customer lifecycle programs, and multi-channel strategies to engage both B2B and B2C audiences. Reporting to the Head of Marketing and working closely with internal teams and external partners, you'll use data insights to optimise marketing performance and contribute to service transformation projects.

This role is ideal for someone with a minimum of 8 years experience in a like role, who thrives in a fast-paced environment, can manage complex projects with minimal oversight, and is passionate about delivering measurable results that support brand growth and customer satisfaction.

About you

You are a highly capable marketing professional with a strong foundation in developing and executing strategic, data-driven campaigns. With senior experience across both B2B and B2C environments, you bring a customer-first mindset and a proven ability to lead CRM, content, and integrated marketing initiatives with minimal oversight. You thrive in fast-paced, collaborative settings and use data and technology to deliver measurable results.

• Bachelor's degree in Marketing, Communications, Business, or similar
• Minimum 8 years' experience in client-side Marketing Manager or Senior Marketing Manager roles.
• Deep experience in customer lifecycle and CRM marketing programs
• Strong proficiency in marketing automation and segmentation tools
• Proven success leading multi-channel campaigns with measurable ROI
• Confident interpreting data to refine strategies and improve engagement
• Skilled in managing external agencies, vendors, and key stakeholders
• Ability to balance strategic thinking with hands-on delivery across projects

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.

What we offer

• Salary packaging, Fitness Passport & discounts to hundreds of retailers
• Opportunities for professional and personal development
• Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities.

If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the "Apply" button. Please note applications close Thursday 11th September 2025.

For a copy of the Position Description please email   

Unfortunately, applications cannot be accepted via this email.  

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.