Senior Marketing Specialist

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual salary range: Commensurate with experience

• Employment type: Permanent / Ongoing

• Usual work location: 180 Lonsdale Street Melbourne / Hybrid

About the opportunity

The Senior Marketing Specialist leads the development and execution of strategic marketing initiatives to drive the growth and engagement of the VicRoads and Custom Plates brands. This role is responsible for managing end-to-end marketing campaigns targeting B2B growth opportunities, optimising multi-channel strategies, and using data insights to enhance brand performance.

With a focus on B2B integrated marketing programs, this role plays a key part in delivering impactful campaigns that support business growth, improve customer engagement, and maximise ROI through insight-led decision-making and performance optimisation. Reporting to the Head of Marketing and working closely with internal and external stakeholders, the Senior Marketing Specialist ensures alignment with business objectives while mentoring junior team members.

About you

This role is ideal for someone with a minimum of 8 years' experience in a like role, as a strategic and results-driven marketing professional with a passion for delivering impactful B2B campaigns. With extensive experience in both commercial and behaviour change marketing, you excel at developing and executing integrated strategies that drive engagement and measurable outcomes. You're confident working autonomously, managing multiple priorities, and leading initiatives with minimal oversight. A natural collaborator and communicator, you build strong relationships across internal teams, government, and commercial partners.

You bring deep expertise in B2B marketing programs and analytics, using insights to inform decisions and optimise performance. You thrive in dynamic environments, mentor others, and are always seeking smarter ways to deliver results.

• Bachelor's degree in Marketing, Communications, Business, or similar

• Minimum 8 years' experience in client-side Marketing Manager or Senior Marketing Manager roles.

• Proven B2B marketing expertise across strategy and execution

• Strong stakeholder management with commercial and government partners

• Data-driven with a focus on ROI and performance improvement

• Skilled in integrated campaigns across digital, social, and offline channels

• Excellent communicator and team collaborator

• Self-starter with strong project management and mentoring skills

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.

What we offer

• Salary packaging, Fitness Passport & discounts to hundreds of retailers

• Opportunities for professional and personal development

• Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the "Apply" button. Please note applications close Wednesday 10th September 2025.

For a copy of the Position Description please email   

Unfortunately, applications cannot be accepted via this email.  

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.