Senior Marketing Specialist

Overview

Senior Marketing Specialist VicRoads

About us

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and growocusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

Compensation and type

• Annual salary range: Commensurate with experience
• Employment type: Permanent - Ongoing

About the opportunity

We have an exciting opportunity for a dynamic and experienced Senior Marketing Specialist to join our team and lead impactful marketing initiatives across the VicRoads and Custom Plates brands. In this pivotal role, you will be responsible for developing and executing strategic, data-driven marketing campaigns that drive brand growth, customer engagement, and overall business success.

Reporting to the Head of Marketing, you will play a key role in shaping multi-channel marketing strategies, managing campaign performance, and overseeing end-to-end project delivery. Your expertise will guide budget planning, media investment, and optimisation of ATL and digital marketing efforts, while ensuring alignment with organisational goals and compliance standards.

You'll also work closely with internal stakeholders and external agency partners to create compelling content and messaging across a variety of platforms, including key digital channels across social platforms, SEM, SEO and broader Google platforms, and ATL channels TVC, OOH, radio and more. Your ability to interpret data insights and apply them to campaign strategy will be critical in enhancing performance and ROI.

You will bring

• Proven experience managing complex media and digital marketing programs and agency relationships
• Minimum 8 years' experience in client-side Marketing Manager or Senior Marketing Manager roles
• Hands-on knowledge of Meta, Google Ads, and performance marketing tools, with ability to drive A/B testing and optimise to improve outcomes
• Strong strategic, analytical, and problem-solving skills
• Excellent communication and stakeholder engagement abilities
• Ability to manage multiple projects with minimal oversight and shifting priorities effectively

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we\'re proud our workforce reflects the community we work for.

What we offer

• Salary packaging, Fitness Passport & discounts to hundreds of retailers
• Opportunities for professional and personal development
• Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the "Apply" button. Please note applications close Sunday 31st August 2025.

For a copy of the Position Description please email talentacquisition@vicroads.com.au

Unfortunately, applications cannot be accepted via this email.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.

Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Marketing Services

Location: Melbourne, Victoria, Australia

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