Product Marketing Manager

Job Description

Our client's success is our success. And you make it happen

Ever tapped your phone to buy a morning coffee, or made a purchase from your favourite online store? Chances are, we've made it happen.

At Cuscal, we've been at the forefront of payments innovation for almost 60 years, enabling seamless, secure solutions that millions of Australians rely on every day. From launching Australia's first ATM to being the first certified Australian fast payments Payer and Initiator in 2022, we've always pushed boundaries - and we're not stopping now.

We are a listed public company (ASX:CCL) and one of five licensed banks in Australia with full direct connectivity and production capability across all domestic payment systems. Whilst the major banks leverage this capability for their consumer and business clients, our B2B model focuses on enabling other banks, fintech's and corporates to deliver innovative and competitive payment and digital solutions to their clients and customers.

We are looking for a Product Marketing Manager to join our Brand & Marketing Team.

The Product Marketing Manager is responsible for developing and executing content strategies that support product positioning, customer engagement, and go-to-market success. This role bridges the gap between product, marketing, and sales by creating compelling content that communicates the value of products and services to target audiences. Responsibilities for the role include:

• Developing product positioning, messaging, and value propositions that resonate with target audiences
• Leading GTM planning and execution for new product launches and feature updates
• Creating sales enablement materials such as product sheets, pitch decks, FAQs, and competitive battlecards
• Conducting market research, customer interviews, and competitor analysis to inform messaging and strategy
• Collaborating with Product, Business Development, and Client Partnerships to ensure alignment and feedback loops
• Creating and overseeing the production of high-quality content including blogs, whitepapers, case studies, videos, infographics, and social media assets
• Collaborating with subject matter experts to translate complex product features into clear, customer-centric messaging
• Optimising content for SEO, engagement, and conversion across digital channels
• Managing content calendars, editorial workflows, and content governance processes

About You:

You're passionate about crafting compelling product narratives, driving go-to-market strategies, and creating high-impact content that connects with customers and fuels business growth with the below skills/experience:

• Bachelor's degree in marketing, business or other relevant tertiary qualification
• Demonstrated experience in content marketing, product marketing, or a related field.
• Experience developing go-to-market strategies and product messaging frameworks.
• Strong understanding of marketing automation platforms, digital marketing channels, SEO, and content performance metrics.
• Ability to learn and understand new technical product concepts quickly and communicate them in a way that resonates with the target audience.

Why Cuscal?

We are in the rapidly evolving world of payments, and we are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. We support our colleagues with flexible work arrangements through our hybrid model whilst also offering a wide range of educational, financial, lifestyle, health & wellbeing benefits.

Next Step

If you're excited to join a company that's shaping the future of how Australia moves money, we'd love to hear from you. Apply now and let's explore who you are, what drives you and how you can contribute to our vision for the future.

Cuscal is an equal opportunity employer committed to an equitable, diverse, and socially inclusive work environment and a positive, barrier-free recruitment process. We welcome applicants from an Aboriginal and Torres Strait Islander heritage, people living with a disability, LGBTQIA+ and people from culturally diverse backgrounds to explore career opportunities with Cuscal.

Note: Cuscal does not accept unsolicited resumes from recruitment agencies or search firms.