Product Marketing Director

About Envato

At Envato, everything we do is about empowering creatives to thrive.

We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we're committed to building what's next for the future.

We're a purpose-driven company and we've long embraced flexible, inclusive ways of working. We're proud of the connected culture we've built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.

You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.

About the role

Ready to shake up the creative world with AI? This isn't just another tech gig; it's a chance to shape the future of creativity. As our Product Marketing Director for AI, you'll be the voice of our most ambitious products, translating groundbreaking tech into must-have tools for millions of creative pros. You'll partner with our brilliant AI team, not just to launch products, but to craft the compelling narratives that make them indispensable. This is a senior role with one direct report, which means you'll be a strategic force, leading go-to-market strategies and positioning our AI products to stand out in a fast-moving, competitive space. Your work will bridge the gap between complex tech and the real needs of our community, helping them fearlessly create in a world that's constantly changing. If you're a pro at making the complex simple and the cool irresistible, this is your stage.

What you'll be doing

• Craft compelling, clear positioning and messaging for our AI and broader product portfolio.
• Lead the planning and execution of global go-to-market strategies, from major AI launches to product updates.
• Arm cross-functional teams with the insights they need through product briefs, competitive analysis, and sales guides.
• Produce high-impact content—from case studies to demos—that positions Envato as a leader in creative tech and AI.
• Dive deep into market trends, buyer personas, and competitive landscapes to inform and refine our strategies.
• Integrate customer and market feedback into every launch and campaign.
• Represent Envato as a thought leader in the AI space at industry events and forums.
• Collaborate with Product, Design, and Engineering to ensure our messaging is on point and our launches are seamless.
• Define and track key metrics to measure the success of product marketing initiatives.

About you

• You're a seasoned product marketer with 10+ years of experience, ideally in the AI, SaaS, or advanced tech sectors.
• You have a deep understanding and passion for generative AI technologies, market trends, and adoption challenges.
• You're a master storyteller, able to create compelling narratives that resonate with diverse audiences and strong writing skills - making complicated simple.
• You have a proven track record of leading high-profile, global product launches and integrated campaigns.
• You can drive alignment and influence teams without direct management, leveraging your expertise and strategic vision.
• You're a data-driven decision-maker who can track KPIs and optimise performance.
• You're comfortable presenting to executives and representing the company publicly.
• You're a strategic thinker who can pivot quickly in a fast-paced market.

Life at Envato

• Flexible Working: remote-first with flexibility for you to manage work and life as you need.

• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.

• Connection Budget: an annual budget to connect with the team IRL where and when possible.

• Learning Budget: study leave and an annual budget for you to put towards your learning and development.

• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.

• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.

• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.

• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.

We appreciate the time you've taken to apply to Envato and we're committed to responding to every applicant.

By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.

Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you're keen to apply and need reasonable adjustments please let us know.