Content Creator

We are looking for a Content Creator/Strategist & community manager at memobottle who can craft compelling stories, build an engaged community, and create content that drives brand love and commercial growth. Interested?

Job Title:

Content Creator & Strategist

Capacity:

Full-time

Location:

Cremorne, Melbourne

Salary:

$75,000

Who are you?

You're a creator at heart but also analytical. You love telling stories, spotting trends, building community, and bringing brand personality to life in a way that actually connects.

• You have
  at least 2 years of professional experience working in an e-commerce brand

(essential).
- You understand social media culture, especially Instagram and TikTok, inside out.
- You know how to plan,
create, shoot, and edit

content end-to-end (and manage talent and external creators as needed).
- You're proactive and can ideate, brief, and deliver with minimal hand-holding.
- You have strong behind-the-camera skills and understand the basics of photography, framing, lighting, and composition.
- You understand what makes content
perform

• not just look good - across both
  organic and paid

media.
- You understand how to
get and keep attention

, using hooks, pacing, narrative, and humour or emotional cues.
- You genuinely love brand building and
community engagement

• replying to comments, sparking conversation, and showing up consistently.
• You're organised, love processes, and thrive working both independently and collaboratively.
• You live and breathe creativity - but you're also strategic, thoughtful, and
  data-minded

.
- You enjoy dissecting data across Meta/IG/TikTok analytics and use what you learn to
evolve and optimise

content.

Responsibilities

• Lead content creation across TikTok, Instagram, Meta, YouTube Shorts, and emerging platforms.
• Develop and execute memobottle's social content calendar and storytelling themes.
• Co-create a community engagement strategy with the head of marketing that builds belonging and advocacy.
• Manage our online community (with assistance from one junior staff member): replies, DM's, reposts, conversations, and community delight.
• Plan and create video concepts, scripts, storyboards, UGC-style content, and founder-led content.
• Plan founder shoot sessions - preparing scripts, shot lists, and direction to
  minimise founder time

and maximise content output.
- Capture and edit content in-house, and source/manage external creators or freelancers when needed.
- Write briefs and manage junior video editor, to obtain the desired outcome.
- Identify trends and moments to jump on or adapt for the brand.
- Analyse performance and report on insights to guide continuous improvement.
- Ensure consistent tone, visual style, and narrative across all brand touchpoints.
- Support the marketing team with campaign development, launches, and brand moments.
- Work with the marketing team to create briefs for additional social media requirements

Things you might do in a typical month:

• Film, edit, and publish a series of TikToks highlighting a new product feature or customer story.
• Plan and run a themed social series (e.g. "What's In Your Bag?" "Flat Things I Love" "Inside the Studio").
• Create a monthly content calendar, schedule content, and coordinate internal + creator contributions.
• Run a community engagement session - replying, reposting, bridging conversations, and celebrating our audience.
• Plan a half-day founder shoot - write script outlines, assemble a shot list, coordinate studio/locations, capture multiple pieces of content from one block of time.
• Source and brief a UGC creator to produce product demonstration clips for paid ads.
• Edit high-performing organic content variations to test in Meta ads.
• Review analytics to understand why certain videos overperformed and use those insights to design new content.
• Write a series of breifs for our junior video editor, and work with them to execute the desired vision.
• Identify culture moments, brand-aligned trends, or conversation points to join in real time.
• Collaborate with the Creative Lead on campaign storytelling and visuals.

Tools & Platforms You'll Use

Instagram, TikTok, Meta Business Suite, CapCut, Canva, Shopify, Klaviyo, Dropbox, Asana (or similar planning tools). Bonus points for adobe suite.

What you'll bring

• Minimum 2 years working in an e-commerce brand

or agency working with e-commerce brands.
- A portfolio of short-form content you've created (personal, brand, freelance - all welcome).
- Familiarity with analytics and content optimisation.
- Comfort in both shooting and editing fast-turnaround content.
- Strong communication and storytelling skills.
- A confident representation of memobottle's tone, personality, and values.

Why work for memobottle?

memobottle's mission is to inspire a more reusable society through the creation of convenient, practical and beautiful products; to use business as a force for good; and to make the world a better place. We create products that improve everyday lives; we focus on culture and relationships to ensure we are the best versions of ourselves; and we donate to some incredibly effective social and environmental charities. We are constantly striving to be better - as a business, for ourselves, and for the world that we live in.  Interested in joining the family?

Learn more about memobottle
here.

How to Apply

Sound like your kind of gig?

Email us at

with:

• Your CV
• A short cover letter
• Links to your social profiles (if required) and
  a portfolio of your content

(this can include your personal TikTok/IG, but examples of professional content for an ecom brand is required).