Manager Creative Culture and Emerging Formats

The Opportunity

Are you ready to shape storytelling that truly lives in culture? Monash University's Marketing team is seeking a Manager, Culture & Creative Strategy, a visionary leader who brings deep insight into internet culture, youth trends, and creator ecosystems to craft content that resonates across emerging platforms.

In this role, you will lead the development of culturally intelligent, emotionally engaging content that reflects the world our audiences inhabit from lo-fi video and reactive storytelling TikTok aesthetics and meme culture. You will champion experimentation with new formats and AI-enabled creative tools, ensuring Monash stays ahead of the curve.

• Cultural Insight & Creative Direction: Spot emerging trends, interpret subcultures, and translate cultural intelligence into creative concepts and tone-of-voice guidance.
• Creative Development & Collaboration: Drive ideation for short-form, reactive, and experimental content while collaborating with strategists, producers, and faculty partners.
• Platform Fluency & Innovation: Stay ahead of shifts on TikTok, Reels, Threads, Substack, and beyond. Champion new storytelling techniques and AI-assisted workflows.
• Stakeholder Engagement: Build authentic relationships with creators, students, and community voices. Present insights and concepts with clarity and impact.

• Minimum of 5 years experience working in fast paced content creation environments
• Expertise in creating content that cuts through to young audiences
• Outcomes driven, with a keen interest to test, learn and iterate new initiatives
• Tertiary qualifications in media production, communications, design, or equivalent experience.
• Proven expertise in creative strategy, cultural insight, and platform-native content.
• Deep understanding of youth culture, internet aesthetics, and emerging media formats.
• Strong creative judgment and collaborative skills.
• Familiarity and eagerness to work with AI tools in content creation.

About Monash University

At Monash, work feels different. There's a sense of belonging, from contributing to something ground breaking – a place where great things happen.

We value difference and diversity, and welcome and celebrate everyone's contributions, lived experience and expertise. That's why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.

Some 20,000 staff work for Monash around the world. We have 95,000 students, four Australian campuses, and campuses in Malaysia and Indonesia. We also have a major presence in India and China, and a significant centre and research foundation in Italy.

In our short history, we have skyrocketed through global university rankings and established ourselves consistently among the world's best tertiary institutions. We rank in the world's top-50 universities in rankings including the QS World University Rankings 2026.

Learn more about Monash.

Today, we have the momentum to create the future we need for generations to come. Accelerate your change here.

Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.

To Apply

For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your updated Resume and a Cover Letter addressing your suitability around points 1-3 in "What We're Looking For".

Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.

We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at hr- in an email titled 'Reasonable Adjustments Request' for a confidential discussion.

Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.

Enquiries: Jason Olive, Director Content Strategy Design and Delivery at , for any questions regarding your application please reach out to Sara Cheung-Chin at Sara.Cheung-

Position Description: Manager Creative Culture and Emerging Formats

Applications Close: Tuesday 25th November at 11:55pm AEDT

Supporting a diverse workforce