Drumstick Brand Manager

2 days ago

Mulgrave, Victoria, Australia Peters Ice Cream Full time $80,000 - $120,000 per year

Want to work on a much-loved iconic Aussie brand?

We're on the lookout for a bold, switched-on Brand Manager to lead Drumstick – a true Aussie classic that's been winning hearts (and taste buds) since 1963.

This isn't just a role, it's a chance to shape Australia's most loved cone. From beaches to BBQs, Drumstick has been part of the fabric of Aussie summers for decades — and now there's a rare opportunity for an experienced and passionate marketer to help steer the next chapter. We're talking big campaign ideas, trade activations, and leading end-to-end flavour launches people actually line up for.

If you know how to identify a flavour trend that speaks to the masses, bring our Classic brand pillars through social, and can smell a brand moment like fresh waffle cone, then this could be your dream role

Here's what you'll be scooping up:

End to end project management for innovation and renovation – from ideation of product and packaging development through to launch – working collaboratively with internal and external stakeholders across the business throughout the process.

Brief and execute above the line creative and media campaigns, social media and trade marketing communications.

Manage the brand and our sustainability 3rd party partnership with Clean Up Australia.

Develop the future brand strategy through the annual brand planning process.

Ensuring product quality as part of our ongoing quality assurance reviews

Attend trials and first production runs of NPD at the factory on site

Crafting scroll-stopping creative across media, PR, ATL, social and trade – from first brief to freezer aisle fame.

Manage a significant A&P budget to deliver brand plans, campaign launches and all consumer facing initiatives 

Who we're looking for:

  • A degree in Marketing, Business or Commerce and 3+ years' marketing experience as a Brand Manager in a FMCG role.
  • Exceptional project management and stakeholder management skills. Comfortable presenting to both internal, external, local and global stakeholders.
  • Excellent time management and organisational skills, thrives within a multi-tasking and high paced environment.
  • Strong story telling ability based on current trends, data points and insights.
  • Excellent communication skills in writing briefs and engaging various internal and external audiences.
  • Has a strong creative eye, are confident in evaluating creative and has experience working with external creative agencies.
  • Proficient with IRI or Nielson, in order to interpret data and extract insights to form recommendations.

Why this gig's the cherry on top:

You'll get to work on a brand with legit cult status, in a team that knows how to have a laugh and get things done. You'll shape the next evolution of a cone that's been cooling Aussies down since flip phones were a thing — and have some fun while you're at it.

Who We Are

Peters Ice Cream is Australia's number one ice cream manufacturer, with over 110 years of heritage.  At Peters, our purpose is to help everyone treat life joyfully, now and for years to come.

We are proud of our portfolio of iconic brands, such as Drumstick, Maxibon, Connoisseur and Frosty Fruits. Join a company whose core values are We Take Ownership, We Do What Is Right, We Seek to Improve and We are Better Together. Have a look at our website, , to learn more about us.

How to apply

To submit your application, please apply with your resume.

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