Digital Marketing Manager

3 days ago

Cremorne, Australia Decjuba Full time $104,000 - $130,878 per year

JOB TYPE: Full Time

LOCATION:
Cremorne, VIC, AU, 3121

ABOUT US

At DECJUBA we're all about effortless, edgy fashion to make you look and feel #AMAZING.

Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 140+ stores and two online sites.

We have a strong focus on innovation and are dedicated to pushing ourselves to be better than yesterday… we are our own competition

We are passionate about our #DREAMTEAM and are committed to continuous learning and development to set our team up for success

The Opportunity

We are on the hunt for an AMAZING Digital Marketing Manager to join our Customer Experience team. In this exciting leadership role, you will take charge of DECJUBA's digital marketing and CRM strategy, managing a team of four and driving strategic, innovative, and customer-first initiatives. You will be pivotal in delivering sustained database growth, customer retention, and loyalty, while managing budgets and external relationships to deliver ambitious growth targets.

Key Responsibilities

  • Lead, inspire, and develop a high-performing digital marketing team of four.

  • Define and execute the overall digital marketing and CRM strategy, ensuring alignment with business objectives.

  • Drive database growth, retention, and engagement through lifecycle journeys, segmentation, and personalisation.

  • Oversee and evolve the DECJUBA Insider loyalty program, delivering member growth, retention, and advocacy.

  • Own and manage the digital marketing and CRM budget, ensuring efficiency and maximum ROI.

  • Build and lead relationships with external partners and technology providers (Klaviyo, Yotpo & Lexer)

  • Oversee execution and optimisation of multi-channel campaigns (email, SMS, loyalty, CRM).

  • Deliver reporting and insights that influence strategy and drive continuous improvement.

  • Collaborate with cross-functional teams (Creative, eCommerce, Retail, Brand) to ensure seamless execution of marketing initiatives.

About You

  • Inspirational leader with a growth mindset, experienced in leading and mentoring teams.

  • 5+ years' experience in digital marketing, with proven success in CRM, retention, and customer growth.

  • Strong commercial acumen and experience in budget ownership and external relationship management.

  • Data-driven, analytical, and highly skilled in translating insights into action.

  • Proven success in managing loyalty programs, lifecycle marketing, and omnichannel campaign delivery.

  • Strong stakeholder management and communication skills, with the ability to influence and align across business functions.

  • Thrives in a fast-paced environment, with a proactive and solutions-focused mindset.

WHY YOU'LL LOVE WORKING WITH US

  • Be part of a fun, fast-paced, and innovative team.
  • Work for an iconic fashion brand experiencing incredible growth.
  • Opportunities for career growth and development in the digital space.
  • A supportive and collaborative team that celebrates success.

READY TO JOIN US?

If you are a results-driven marketing expert who loves all things digital and thrives in a dynamic environment, we'd love to hear from you. and be part of DECJUBA's journey to deliver AMAZING experiences.

Our #DREAMTEAM deeply value and celebrate individuals of all ages, abilities, genders, cultures, and lifestyles. We are dedicated to fostering inclusivity, diversity, and a genuine sense of belonging for everyone.

Don't wait, to start your DECJUBA journey

DECJUBA are a 2023 Circle Back Initiative Employer meaning we commit to respond to every applicant.

LI-DNI

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