Head of Sales Force Effectiveness

Join GWA our new Head of Sales Force Effectiveness
We're excited to introduce a brand-new opportunity for a Head of Sales Force Effectiveness to join our team in North Sydney . Reporting to the Group General Manager – Sales , this role will be instrumental in shaping the future of our sales operations across Australia and New Zealand.
This is a newly created role and so we are looking for a strategic thinker with a passion for driving sales performance and enabling teams to thrive. If you love turning data into actionable insights and building tools that empower sales teams to succeed? If so, we'd love to hear from you
Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.
About the Role
As Head of Sales Force Effectiveness, you'll lead a team of sales analysts and work closely with our frontline sales teams to optimise tools, processes, and insights that drive profitable growth and customer loyalty. You'll be the engine room behind our sales strategy, supporting everything from pricing decisions and CRM enhancements to campaign launches and incentive schemes.
Key Responsibilities
Sales Operations & Strategy : Design and deliver real-time reporting, forecasting, and win/loss analysis. Inform pricing decisions, campaign effectiveness and sales process and capability improvements.
Customer Management : Ensure accurate customer classification, territory management, and collaborate on engagement plans with clear goals and reporting.
Sales Leadership : Partner with State Sales teams to drive quarterly planning, identify skill gaps, optimise salesforce ROI, and identify coaching priorities.
CRM & Reporting : Own the end-to-end CRM process including driving project pipeline discipline, managing the Sales Incentive Scheme, delivering insights from 3rd party data sources (e.g. HIA), and building dashboards that empower teams. Drive lead and lag indicator effectiveness (what we measure, how + impact results)
People & Development : Lead, coach, and develop your team while embedding a culture of continuous improvement and learning.
What You'll Bring
Strategic mindset with strong commercial and financial acumen.
Exceptional stakeholder management and influencing skills.
Proven experience in B2B sales, CRM systems, and BI tools.
A passion for continuous improvement and a hunger for results.
Degree in Commerce (Marketing/Sales), Business, or equivalent experience. Postgraduate studies in Business are a plus.
Why Join Us?
Join a dynamic and purpose-driven organisation that is deeply committed to fostering innovation and promoting sustainability in all aspects of our operations.
Enjoy comprehensive access to professional development opportunities through our iLearn platform, designed to support your career growth and enhance your skill set. This resource offers a variety of courses and training programs tailored to meet the evolving needs of our team members.
Thrive in a collaborative and supportive team environment that genuinely values individual growth and teamwork. We believe that when our employees succeed, the organisation as a whole flourishes, and we work together to create an atmosphere where everyone can achieve their full potential.
About us
At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.
When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.
We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars— We are One Team , We are Customer Focused , and We Care for Each Other —are more than just words; they're our way of life.
What can you expect from us?
Join us as we continue on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world. We value passion, potential, and a willingness to learn.
Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one, we'll offer you:
Hybrid working options
Competitive remuneration and bonus structures
An immersive onboarding program to set you up for success
Opportunities to learn and grow through our Learning & Development programs
'Great Rewards' program - exclusive access todiscounts and cashbackrewards at your favourite stores
'Bathrooms & More' program - great discounts on a wide range of our products
Volunteer and Community Service Leave
Option to purchase additional annual leave
Opportunity to take advantage of novated leasing options
Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
Annual flu vaccinations
Medibank Health Insurance - discounts on corporate cover
Ready to apply?
Great Just click the apply button to build your career with us
Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.
Please note that we are not accepting applications from agencies for this position.
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