Head of Marketing

2 weeks ago

Haymarket, New South Wales, Australia Fitness Passport Full time
The Role We're looking for a Head of Marketing to set the vision, hire the team, and scale Fitness Passport's marketing division and customer journey. This is a rare opportunity to join a company with strong product-market fit and take full ownership of how we grow. You'll define the strategy, establish the foundations, and make the first key hires on your team, while also being hands-on in the early stages. You will be instrumental in shaping FP's brand strategy and oversee execution of the visual identity & brand revolution. This role is a part-time, fixed-term position for 12 months and will be based out of our Sydney Head Office.
What you will be doing:
Lead the end-to-end marketing function, including team leadership, agency management, and budget ownership.
Drive the brand strategy and oversee execution of the visual identity & brand refresh project to ensure consistency across all touchpoints and alignment with company vision.
Overhaul and maintain marketing collateral and communications for members, employers, and facility partners to ensure clarity, engagement, and brand alignment.
Develop and implement lifecycle marketing strategies to enhance engagement and retention across all customer segments.
Design and execute campaigns to increase member lifetime value (LTV), reduce customer acquisition cost (CAC), and improve conversion across digital and offline channels.
Establish and track KPIs for engagement, acquisition, and retention; continuously optimize based on performance insights.
About You
Strong knowledge of the fitness industry or genuinely passionate about health, wellness and fitness.
Bring at least 5 years of proven experience in a head of or senior marketing leadership role, driving strategy, brand growth, and measurable results
Proven experience leading a full-stack marketing function in a B2B2C or subscription-based business.
Demonstrated success in brand transformation and lifecycle marketing across multiple customer segments.
Excellent communication skills and stakeholder engagement
Strong commercial acumen with a track record of improving LTV, reducing CAC, and managing marketing budgets.
Strong agency management and creative direction background
Comfort operating independently and building from the ground up in a fast-paced environment.
What you'll Love
At Fitness Passport, we're not just about providing access to great gyms and wellness facilities — we've also created a fantastic place to work. Our company values of Collaboration, Growth, Respect, Integrity and Wellbeing define our culture and the principles we use to operate our business.
We don't just talk about wellness - we live it Our BeneFit Passport Rewards Program and values-driven culture support your well-being inside and outside of work.
Benefits
Your very own Fitness Passport membership – access thousands of fitness facilities
3 paid well-being days per year
Hybrid & flexible work – three days a week in our Sydney head office
Generous WFH allowance to support our hybrid model
Ongoing wellness perks – fitness challenges, guest speakers, and more
Paid parental leave
Mental health support through Clear Head & our Employee Assistance Program
Rewards & recognition – Earn Hero Points and get rewarded for your impact
Regular social events to stay connected and celebrate wins
How to Apply
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