Campaign Specialist

Port Melbourne VIC, Australia - Permanent Position with Excellent Benefits - Australian Owned Retail Giant - Flexible - Hybrid Role **Deliver Campaigns That Drive Results - Join Total Tools as a Campaign Specialist** - Australian Owned Retail Leader - Hybrid Role - Permanent position with Great Benefits **Total Tools** is Australia’s leading independent retailer of professional tools, proudly supporting tradies for over 30 years. With a rapidly expanding network of stores across the country, we remain committed to providing the best tools, trusted advice, and top-tier service to trade professionals nationwide. **The Role**: We’re looking for an organised, data-driven and collaborative **Campaign Specialist** to deliver compelling retail marketing campaigns that drive customer engagement, foot traffic and sales across our store network. Reporting to the Group Head of Loyalty, this role is responsible for the end-to-end planning, execution, and optimisation of national and local campaigns, primarily via EDM and SMS and ensuring a consistent customer experience across all retail touchpoints. Working closely with cross-functional teams including Creative, Digital, Merchandising, Analytics, and Store Operations, you’ll play a pivotal role in enhancing our omnichannel retail presence. **What You’ll Do**: - Lead the development and delivery of campaigns aligned to the Total Tools Insider loyalty program, focusing on customer journeys, retention, and cross-shopping strategies - Plan and implement general marketing campaigns to support promotions, product launches, and brand awareness - Coordinate campaign timelines, creative assets, approvals and deliverables across internal and external stakeholders - Collaborate with store teams, vendors, and agencies to ensure campaign execution across all channels—print, digital, in-store and online - Manage the production and distribution of campaign materials, including POS and local area marketing assets - Deliver regular reporting on campaign performance using BI tools (e.g. Power BI, Phocas), drawing insights from loyalty data, sales metrics, and web analytics - Provide post-campaign analysis and actionable recommendations for improvement - Manage and support 1 FTE remotely based in Manila, ensuring timely and high-quality outputs - Maintain accurate campaign budget records and process invoices as required - Stay up to date with retail marketing trends and use this knowledge to influence future campaign planning **Your Skills & Experience**: - Degree qualified in Marketing, Communications, Business or a related discipline - 2-4 years of experience in campaign execution or retail marketing, ideally in a multi-location retail business - Strong project management skills with the ability to juggle multiple priorities and deadlines - Excellent communication and stakeholder management capabilities - Strong analytical mindset with the ability to interpret data and translate insights into strategy - Proficiency in campaign tools and platforms such as Emarsys, Salesforce, Braze or similar - Understanding of omnichannel marketing and customer journey frameworks - Hands-on experience with BI tools (e.g. Power BI, Phocas), Google Analytics, and CRM platforms - Familiarity with localised marketing execution and print production processes - Experience working within retail hardware or consumer goods industries highly regarded - Team management experience (remote or in-person) desirable - Basic creative briefing or design capability will be considered a plus Our operating model is one that respects and invests in our team and customers. We live by our values - **_ One Team, Own it & Get it Done, Customer First & Be the Difference_** **All that is left to do is to click “” to join the team #CareersWithTheTotalPackage** **Why You’ll Love Working With Us**: - At Metcash, you’re _part of something bigger_. You have all the perks of a small business heart, without missing out on the big business support. - Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future. **Life at Metcash** - Experience a supportive and flexible work environment. We are a FlexReady accredited workplace - Enjoy a 5th week of annual leave. - Benefit from 2 well-being days and 1 volunteer day annually. - An abundance of learning, development, and career growth opportunities. - 12 weeks of gender-neutral paid parental leave for primary carers. - Proudly awarded the “Bronze Employer for LGBTQ Inclusion”. - Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity. - Gold accreditation by Mental Health Australia. - Incredible value discounts