Digital Marketing Executive Sydney

**The Opportunity**:
We have an exciting opportunity to join the marketing team behind some of Australia & New Zealand's most iconic fitness brands as a Digital Marketing Executive (known internally as Growth Marketing Executive).

Based from our Sydney office and reporting to the Growth Marketing Manager, the Growth Marketing Executive will assist in the planning٫ execution, and optimization of our multi-channel performance campaigns. You'll be responsible for a wide range of tasks including managing and optimizing our existing websites, creating, testing, and optimizing digital campaigns, and creating new growth strategies. You will thrive in a fast-changing, and collaborative environment where people are enthusiastic, curious, and accountable.

**Key duties and responsibilities include**:

- Website and content page creation
- Management and maintenance of our existing CMS (Contentful)
- Review website performance and provide insight into audience behaviour
- Support in running paid activity to help and acquire Triallists and Joiners alongside our PPC agency.
- Collaborate with internal stakeholders to create integrated marketing campaigns
- Tracking and reporting on performance of campaigns against targets.
- Test & optimise campaigns to improve performance. Using A/B tests to help make data-driven decisions.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Create, execute, and drive a variety of SEO strategies geared to drive leads and sales.

**About you**:
**Knowledge and experience**:

- Experience in a digital marketing environment, media agency or client side.
- Solid understanding of/or experience in website management, SEO and performance marketing channels.
- Experience writing ads and being able to collaborate with agencies to create them would be an advantage.
- Capability to implement and report tracking results using Google Analytics
- You have a growth mindset, and you see feedback as an opportunity to learn and develop.
- A strong attention to detail and great with numbers. You're naturally analytical, with working knowledge of Excel/Google Sheets.
- You have a passion for learning about the latest trends in digital and technology.

**In return we offer you**:

- A passionate, innovative, energetic, and supportive culture. It is something we're really proud of at FLG and you'll feel part of the family from day one
- A flexible work environment with a mixture of in-office and work-from-home
- A competitive salary package, and a wide range of benefits including a complimentary gym membership
- Leading paid parental leave
- Additional benefits including extra leave days accrued as part of our recognition for service awards

**About FLG**:
Fitness and Lifestyle Group (FLG) is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.

Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts and New Zealand, and Zap. With physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps people live healthier and more active lives.
Please click 'Apply' to submit a resume that details your experience, attributes, and achievements in Brand & Communications.

**Our Commitment to Diversity and Inclusion**:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.