Brand Manager

6 days ago

Melbourne, Australia l'Oréal Full time

We are looking for a Brand Manager to join our team to define and execute the strategic marketing plan for one of our iconic brands
ABOUT THE JOB
- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
- Supervise the entire development process and the respect of deadlines
- Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
- Define clear messages to present to top management and accompany the teams in the preparation of meetings
- Build, develop and manage your team, train them and develop their marketing expertise and know-how

ABOUT YOU
- You will have experience in end-to-end marketing brand execution & trade marketing experience
- You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products
- You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated.
- You will have previous experience in forecasting and data analytics is essential
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.

ABOUT THE PERKS
- Profit Share, Life insurance and Income Protection
- On-site gym, on site café & on site staff shop at our St Kilda Road head office
- Access to Health & Well-being programs throughout the year
- Corporate & Staff discounts as well as annual product allowance to use

L'Oréal Australia is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.
L'Oréal Australia acknowledges acknowledge the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

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