Digital Marketing Specialist

2 days ago

Sydney, Australia My Virtual Mate Full time

_**My Virtual Mate **_is a registered Australian company that helps businesses with business process outsourcing. Our mission is to make a positive change in our partners’ business, which ultimately helps them gain more profits, and grow their business with truly talented staff

Our client is an independent professional industry body in Australia that provides membership, insurance, resources, and a global community for complementary therapists.

This is for placement on shore hiring.

**Job Role**
- Capture web analytics data with Google Analytics
- Provide in-depth and insightful custom reports to communicate key metrics and findings
- Recommend and create A/B or multivariate tests to improve user experience and conversion
- Document marketing strategies and processes and recommend improvements
- Analyze campaign data and adjust strategies to deliver maximum return on investment
- Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms.
- Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats )and Executing campaigns across a variety of platforms
- Creative social media platform content regarding marketing plan
- Set up and optimize company pages within each platform to increase the visibility of the company's social content
- Up-to-date with social media trends and best practices
- Set specific objectives and report on ROI
- Monitor SEO and web traffic metrics
- Perform research on current benchmark trends and audience preferences
- Measuring and reporting on the performance of all digital marketing campaigns
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- Evaluating competitor's Digital Marketing strategies

**Requirements**:

- Advanced knowledge of Google Analytics
- Advanced knowledge of HubSpot
- Knowledge of online marketing channels
- Relevant experience including e-marketing, social media, and analytics
- Knowledge of current online marketing trends and best practices
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Google Ad Words
- Fluency in English
- Strong analytical and project management skills
- Exceptional attention to detail and organizational skills

**Salary**: $70,000.00 - $90,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Sydney, NSW: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have experience/knowledge with Google Analytics and Hubspot?

**Experience**:

- Digital marketing: 2 years (preferred)

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