Media Operations Manager, South

The Coca-Cola Company is hiring a Media Operations Manager - South to lead media planning in Australia, New Zealand and Pacific Islands, on a permanent basis.
- In this role, the Media Operations Manager - South will:

- ** Lead the development of media plans across categories/brands/campaigns** (as part of wider the End-to-end experience process), proposing and managing the recommended allocation of media budget to different consumer / shopper media types to achieve stated objectives
- ** Ensure we have the most effective and efficient media plans** for our categories/brands/campaigns across all markets within the cluster, out-performing competitors versus all relevant KPIs
- ** Control and manage media investment (real vs planned) from** approving the agency buying orders, budget shifts and invoices, and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and management of full purchase to payment media business with the agency and other relevant partners.
- ** Analyze and report** **on the current status of our category/brand/campaigns** **performance** across all media types (e.g., digital quality, copy rotation requirements, RMTC policy, productivity etc.)
- ** Lead Cluster Agency Management **including setting the agenda for the business, KPIs & objectives, value and productivity, future proofing projects, and ensuring success through relevant metrics
- ** Partner with Platform Services to track and evolve the existing media and digital measurement discipline**, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
- ** Work in partnership with the South Cluster Frontline Marketing team and Bottling Partners to ensure we capture the right media opportunities in each one of the countries within the cluster**:

- ** Leverage all the potential synergies in the media planning and negotiation within the OU**
- The Media Operations Manager - South is a knowledgeable **thought leader** in the areas of Media Beliefs, Media Productivity, Value Management and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms within the cluster
- He/she is a key player in the IMX team, understanding the **consumer/shopper and the competitive landscape** and defining strategies and tactics to better connect with each brand’s audience.

**Experience required**:

- Significant **marketing, media, and leadership experience** (10+ years)
- Direct experience with **media strategy, planning & buying, media metrics and negotiation, across all channels including social media and other emerging platforms**:

- Preference for **individuals that have worked in agencies and/or media vehicles in the past**:

- Experience working with marketing **in the field is preferred**:

- Experience working in **cross-functional and cross-geographical teams is preferred**:

- Developing and ensuring **implementation of multiple activities** needed to reach targets
- ** Leading strategic conversations, negotiations, and alignment with senior and key stakeholders**

**Skills**

Social Media; Creativity; Negotiations; Marketing Campaigns; Paid Search Marketing; Marketing Strategies; Project Management; Video Creation; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Display; Search Engine Marketing (SEM); Teamwork; Analytical Problem Solver; Programmatic; Connections Planning; Agency Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.