Full Time Remote PPC Manager

5 days ago

Sydney, Australia Ad Talent Africa Full time

**Who are we**:A global online agency based in Australia

**Who are we looking for**:
A Full-time Remote PPC Manager with strong skills in PPC and user-acquisition.

**What will you do**:
This position will liaise with the Account Management team to determine the best strategy to implement and will manage a team of 2 specialists growing to ensure campaign success. It will also need a committed player, to be hands-on when required, and manage some of the agencies’ key accounts.

**What do you need**:

- Experience in Paid Search-especially Google Ads
- Experience with landing page optimisation, conversion tracking
- Great ad copy writing skills
- Knowledge and experience in ads A/B or Split Testing
- Minimum of 3 years pay-per-click experience.
- Must have knowledge of Google Search Ads, Google Shopping Ads, Google Display Ads (YouTube and Bing ads will be a plus)
- Ability to compile and analyze ads data and metrics and make decisions regarding campaign directions.
- Excellent attention to detail
- Strong verbal and written communication skills in English (in order to write monthly reports and attending clients’ meetings if needed)
- Excellent analytical skills
- Ability to work independently and within the team environment.
- Hands-on knowledge on Search, Display and Shopping ads.
- Landing page optimisation, and ad copywriting skills.
- (Bing Ads and YouTube ads will be a plus).

**What are the main skills required**:

- Full-on and capable to guide the team to success during the setup, implementation and optimisation stages.
- Keyword research (in English)
- Write ad copy that converts (in English)
- Oversee the accounts performance and work with PPC specialists to guide them in optimisations.
- Ensure the team is up to date and uses the latest Industry trends to improve user acquisition.
- Campaign A/B Testing
- Know the best PPC strategies and tactics for outstanding lead acquisition and ROI, to increase CTR, Impression share producing effective Cost Per Click.
- Conversion tracking: knows Google Tag Manager, Event tracking, Goal URL and linking to Google Ads.
- Landing page optimisation: to identify better ways to create landing pages (will be a plus).
- Lead and grow the PPC team: Review PPC specialists performance on monthly basis, recruit new PPC specialists and build up the team and onboard them to get on the projects as fast as one week.
- In summary: the tasks include keyword research, campaign setup(conversion tracking, ads copy writing, graphic work preparation, other campaign settings...) analysing client’s website landing pages, existing campaigns, propose new changes to improve the campaigns, monitor the campaign performance, split test the ad campaigns, analyse the results, prepare the reports.
- We need a manager who has few years of experience working on the following channels:

- Search-Shopping-Display-Remarketing-Video Ads (YouTube)-Dynamic Search Ads-Bing Ads (above’s channels)

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