Digital Marketing Specialist

**Introduction**:
At Sunny Queen, we are all about eggs With over 90 years "eggsperience" in the industry, we are passionate and committed to providing quality products whilst ensuring the welfare of our hens.
Sunny Queen Farms is one of the most well-known and well-loved food brands in the country. From humble beginnings at a local farmer’s market, you can now find a range of Sunny Queen products in most supermarkets across Australia. Our products can also be found in cafes, restaurants, airlines, aged care and many more channels, and are also available in a number of overseas markets.
Our vision is to lead the positive evolution of the egg industry for generations to come.
We aim to deliver healthy, nutritious, tasty, and Australian made food which is easy to use and helps consumers to feel good about their choices. That’s why we offer the goodness of eggs in many shapes and sizes: from fresh eggs to liquid egg products and even a ready-made frozen range - we have something for everyone
We also understand the responsibility that we have to our people, our hens, our customers, and our communities to strive to continuously improve all our practices for the benefit of all.
A career at Sunny Queen means becoming part of a team culture that recognises people development as crucial to our overall long-term success.
Why not join the team that brings a smile every day to millions of people
**Description**:
About The Role
As we continue to grow our online footprint and embed digital as a key component of our marketing strategy, we are on the hunt for a Digital Marketing Specialist. Based at our Carole Park office, this newly created role will manage diverse digital initiatives, as well as fresh and fun through the line campaigns across Retail and Foodservice channels. The successful applicant will drive engagement, grow our brand and deliver outstanding results
If you’re passionate about all things digital and want to join a collaborative, innovative and evolving team, we’d love to hear from you
**Key Responsibilities will include**:
Manage Sunny Queen social media channels across Instagram, Facebook and LinkedIn, and all other new platforms, including content creation, ad campaigns, and performance analysis.
Oversee website updates and strategies to drive traffic.
Plan and execute digital campaigns including EDMs and retail media campaigns.
Plan, execute and manage influencer campaigns.
Develop and implement SEO and AI visibility strategies.
Monitor trends to identify opportunities to optimize impact
Research and develop new digital platforms
Provide support for internal/external presentations.
Support broader marketing initiatives
**Skills and Experiences**:
**To be successful in this role, you will have**:
Bachelor’s degree in marketing or communications.
4+ years’ experience in digital marketing (agency background a plus).
Proven success in social media management and content creation
Strong skills in website management (WordPress) and SEO
Proficiency in Microsoft Office, Adobe Photoshop, and Canva
High level of task orientation and attention to detail
**You will also be**:
Self-motivated, self-disciplined with the ability to work autonomously
Energetic and proactive with a ‘can do attitude’
A strong creative thinker who loves to challenge the status quo to find growth opportunities
What can Sunny Queen offer you?
A great workplace culture with monthly business morning teas
A paid day off each year to celebrate your birthday
Work-life balance in a hybrid role
Discounted Staff Eggs and Egg products
Free onsite parking
Reward and Recognition program
Annual Salary Review Process
Opportunity for personal and professional development
Pool table in your lunchroom
No agencies, please.