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Social Media Officer
3 weeks ago
Job Type: Permanent - Full Time
Location: Melbourne
Job Category: Marketing
The Company
News Perform is a lively and innovative digital media business with an ambition to gain global recognition for helping people to make their best 'bets'.
News Perform is part of the News Sports Network at News Corp Australia. It is a business that was formed by amalgamating market leading companies. Up to 2 million Australians a month visit our leading Australian brands, Punters, Racenet and The Greyhound Recorder.
We promote the racing and sports industries through innovative products and experiences. We bring together content, lead generation, marketing and technology capabilities to help people across the world make their best 'bets'.
Our ambition is to cement our position as Australia’s biggest racing/sports network and take our products global.
We are our people, we are proud to have recently been awarded the Great Place to Work Certification and pride ourselves in scoring over 80% for our engagement score for 2 years in a row. Our company culture is our top priority
The Team
The team’s purpose is to bring the right audience to our brands through communication of our tools, services, and content on social media platforms and to grow and enhance those channels.
We work with the best brands in our space. We are a fully digital business which works on the Google product suite and collaborates on Slack, Monday, JIRA, Confluence and Miro. Our workflow is agile. Our staff are talented, focused and friendly. We're in horse racing and sport. The tech brings the data to life for our customers.
We trust our staff and understand everyone needs flexibility with their work. Our team is talented, focused and friendly. We are Melbourne based and have ambitions to grow a global business from this location.
The Role
As a Social Media Officer at News Perform you’ll be joining a team of highly skilled, driven & passionate traffic growth experts, from SEO executives to journalists and video producers. You will actively engage our users and help drive traffic on our social media platforms. The responsibilities of the role include:
- Taking charge of the social media channel and growing reach both organically and paid.
- Create and edit content for social media and news items on the website, including digital assets.
- Keeping abreast of industry trends and compelling marketing campaigns to craft powerful posts for different social media channels.
- Work closely with our videographers, copywriters, SEO executives, product team etc to develop and implement social media strategies and campaigns in line with strategic priorities and branding.
- Develop a content strategy on a regular basis to ensure maximum engagement and brand awareness.
- Assisting in the development and distribution of marketing material across our social media channels
- Data analysis and reporting on key metrics
- Conduct competitor analysis and industry research
The Perks
- Genuine flexible - Hybrid working environment with remote working and extended hours.
- Employee support & well-being programs, giving back to the community initiatives
- Learning and development programs, on the job training and mentoring
- Inclusive dress code, dress as me
- We value family Generous paid parental leave
- We celebrate excellence and hard work company wide via gifts, discounts, social outings and awards
- Competitive bonus schemes for all roles within the company
- We encourage Innovation through our innovation Cool Down initiatives
- Fun collaborative, purpose fit offices
- Fully stocked kitchen with daily snacks, coffee, tea and afternoon beverages
- Loads of amazing team connection activities within work, outside of work, within work hours and outside work hours
- Awesome company celebration
- We sincerely embrace diversity, equality and inclusion
- Centrally located, 5 mins walk to Flinders Street station, central to food, shopping and entertainment
- We are Great Place to Work Certified.
**Desired Skills and Experience**:
The Person
You will have a continuous learning mindset and focus on customer satisfaction. You have a passion for digital marketing, social media marketing, content creation and self-improvement.
You align with our values: Teamplayer, Innovative, Customer focussed, Driven and Accountable.
**Required Skills**:
- 2+ years of experience in a similar role
- Proficiency in social media platforms including Instagram, TikTok, Twitter, Facebook and LinkedIn and YouTube.
- Experience creating and running paid campaigns on Facebook, Instagram, Twitter and so on, for example Facebook Business Suite and Ads Manager
- Experience with design software like Canva and social media scheduling software
- Demonstrated ability to develop and implement social media campaigns that engage the audience and grow reach of the business brands.
- Understanding of social media platforms’ search optimisation.
- Excellent communication skills & stakeholder enga
