Social Media Executive

**About Us**

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

**About The Role**

Reporting into the Social Media - Brand & Content Manager, this is a pivotal role developing and executing innovative social media strategies that resonate with diverse audiences on TikTok, Instagram, and YouTube in alignment with key moments throughout the sports and racing calendar.

You will collaborate with our content teams to develop the content, ensuring it is optimised for each platform and resonates with our target audience, and lead in the delivery of paid social media campaigns focused on delivering top of funnel brand metrics.

**You will**
- Stay up to date with the latest social media trends and best practices to continuously improve campaign effectiveness and engagement.
- Utilise data, and industry best practice to deliver best in class social media content.
- Measure and analyse results using analytical tools and report findings to key stakeholders.
- Utilise Platform Ads Managers and Sprout Social to manage and optimise social media campaigns.
- Perform compliance checks on all social media communications to ensure accuracy, compliance with standards, and regulatory adherence.

**About You**
- A strong understanding of all the social media platforms, what they offer advertisers and users.
- Understand the value of social content in driving brand outcomes.
- Excellent digital/social campaign build, monitor, optimize and reporting skills.
- Knowledge of the various social advertising formats and placements.
- Communicates effectively and relates well to business and technical specialists.
- Engages with external partners and vendors in an effective manner.
- Advanced knowledge of Microsoft Excel.
- Experience with Facebook, TikTok, Google, Snap, X ad platforms is preferrable.
- Experience with any social monitoring or campaign management tools like Sprinklr, Sprout etc.

**T**he Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office
- Development budget to send you to conferences, events, courses and other learning opportunities.
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**What’s the Green Tick Feeling?**

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.