Full-time Advertising Specialist

3 days ago


South Yarra, Australia Pattern Australia Pty Ltd Full time

**About Us**:
Pattern is a leading e-commerce business that empowers brands to grow through data-driven digital strategies. We leverage advanced advertising techniques to maximise online visibility and drive sales for our clients.

**Key Responsibilities**:

- **Campaign Strategy & Execution**: Develop, implement, and optimize advertising campaigns across digital platforms, including Google Ads, social media, and programmatic networks.
- **Audience Targeting & Segmentation**: Utilize advanced targeting strategies to reach relevant audiences and improve ad performance.
- **Budget Management**: Allocate and manage advertising budgets to maximize ROI while maintaining cost efficiency.
- **Creative Collaboration**: Work closely with the creative team to design engaging ad creatives that resonate with target audiences.
- **Performance Analysis & Reporting**: Monitor ad performance metrics, generate detailed reports, and provide actionable insights to enhance campaign effectiveness.
- **A/B Testing & Optimization**: Conduct A/B testing on ad creatives and copy to continuously improve click-through rates and conversions.
- **Brand Consistency & Compliance**: Ensure all advertising content aligns with brand guidelines and complies with relevant advertising policies and regulations.

**Qualifications and Skills**:

- Qualifications in Marketing, Advertising, or a related field.
- Minimum 2 years of experience in digital advertising, preferably within e-commerce.
- Proven expertise in managing paid media campaigns on platforms like Google Ads, Facebook Ads Manager, and other digital channels.
- Strong analytical skills with proficiency in tools such as Google Analytics and other reporting platforms.
- Excellent communication and project management abilities.
- Creative mindset with the ability to collaborate effectively with cross-functional teams.

**Why Join Pattern?**
- Be part of a dynamic team driving digital growth for leading brands.
- Opportunity to work with innovative advertising technologies and strategies.
- Collaborative and supportive work environment fostering creativity and strategic thinking.

Pay: $65,000.00 - $75,000.00 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (required)

Work Location: In person



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