Campaign, Programs and Events Manager

3 days ago

Barangaroo, Australia Snowflake Full time

Build the future of the AI Data Cloud. Join the Snowflake team.
- Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
- Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in ANZ.
- Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies
- Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
- Manage project timelines, quality issues, resources, and budget
- Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics
- Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
- Regular tracking and reporting on campaign performance

**Requirements**:

- 8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- Proven track record of building Developer/ Market Readiness programs
- Bachelor's Degree in, Marketing, Business Administration, or related field
- Ability to understand and communicate to diverse technical and non-technical audiences
- Penchant for technology creativity to “think outside the box” and leadership to execute effectively
- Experience building and delivering of field marketing covering campaigns, events and digital
- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
- Hands-on execution ability with effective project and time management
- Project management, prioritization, organisational skills, accuracy in performance and details driven
- Experience in Salesforce, Marketo, Wordpress
- Highly metrics driven
- Ability to maintain an optimistic, pragmatic, and self-starter attitude
- Global mindset and ability to think across discipline, industries, cultures and scenarios.
- Fluency in English language

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

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