Digital Marketing Specialist

3 days ago

Brisbane, Australia Relier Group Full time

Hybrid working schedule
- Competitive remuneration package
- Fashion label scaling rapid global growth

**The Role**

Renowned for its feminine silhouettes, the brand effortlessly translates designer luxury into sophisticated yet effortless pieces, embodying their connection to the sun-soaked landscape of Australia. Our client is proudly owned, run and led by women and fosters a bold and empowered team culture.

Reporting to the Digital Marketing Manager, this role will see you execute on the brand’s content strategy across various channels.

**Key Responsibilities**
- Support the Digital Marketing Manager in the brand content strategy planning and implementation
- Brief digital content assets to ensure timely production
- Leverage your experience with digital marketing channels such as Meta, Google, TikTok, Pinterest, and website content.
- Regularly update content calendar based on business requirements
- Support with copywriting for all digital marketing channels
- Monitor performance and capture reporting insights for all digital marketing channels
- Complete market research to capture insights and trends and put forward innovative ideas
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years' experience in a marketing/digital marketing role at a senior coordinator, specialist or executive level.
- Previous experience within fashion or beauty retail
- Specialist understanding of digital marketing principles and content strategies.
- Excellent written communication skills that captures the brand’s aesthetic & tone of voice
- Experience with copywriting and content creation
- Analytical skills to assist in reporting and capturing insights from digital marketing efforts.
- Strong organisational and time management skills, with high attention to detail.
- The ability to work collaboratively within a team in a dynamic and fast-paced environment.

**Benefits**
- Competitive remuneration package
- Hybrid working schedule
- Wardrobe allowance
- Staff Discounts and company incentives
- Positive & supportive company culture
- Paid parental leave policy

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