
Channel Marketing Manager
2 days ago
**Channel Marketing Manager - Broker**:
In May 2021, Lendi and Aussie Home Loans merged to create Lendi Group. Today, Lendi Group is Australia's largest retail mortgage broker, with a loan book more than $70 billion, over 1200 brokers and 225 retail stores across the country.
At Lendi Group, we use market-leading technology to drive better customer outcomes and experiences. We’re passionate about what we do and like to do things differently. Despite the challenges and change in recent times, we’ve enjoyed record growth while adapting to the changing world around us. We’ve fully embraced flexible working from home: we call it ‘flex first,’ and it's now a core part of our DNA.
**Position Summary & Purpose**
The role of **Channel Marketing Manager - Broker** is to provide local marketing support to our broker network and support the state sales and distribution teams to meet their strategic goals.
This role will work closely with each of the State Marketing Consultants to develop and execute marketing solutions, tools, and campaigns for our vast broker network, whilst also assisting with budget, reporting and continuous improvement of the broker marketing support model.
This role will also work closely with the wider marketing team to harness the expertise of the centralised marketing functions such as PR, social media, digital marketing, events, media buying, customer journeys, content, and national brand campaigns to support brokers to grow their businesses.
**Position Responsibilities**
- Work closely with state marketing and sales teams to develop marketing plans to support mobile and retail Brokers in generating leads and nurturing their existing customer base.
- Lead the production of ‘Campaign in a Box’ activities, such as referral campaigns, local sponsorships, social engagement, competitions, general brand awareness and marketing collateral.
- Directly manage media and creative agencies and suppliers to deliver campaigns to market
- Ongoing management of template automation platform.
- Responsible for maintenance, development and testing of new templates, and monthly training for Brokers.
- Regular performance reporting.
- Work closely with risk and compliance teams to compliance
**Position Requirements - Background & Experience**
- At least 5 years channel marketing experience or equivalent, preferably working with franchisees or small business owners
- Excellent relationship development and presentation skills and the ability to be persuasive when pitching new ideas to sales leaders and brokers
- Campaign development, execution, and analytical skills
- Experience managing budgets and achieving strong sales results
- Excellent written and verbal communication skills
- Ability to work with and manage a diverse range of stakeholders
- Work under pressure and organise priorities to meet deadlines
**Some of our perks & benefits**
We’re committed to creating a new era of seamless connection in property finance by changing the way Australians experience property lending, for good.
We support our people in a variety of ways, but a few of the benefits that that out people rave about include:
- We’re Flex First - we’ve fully embraced flexible working from home and metropolitan city offices for those who do want to work from the office
- We offer generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers
- An additional week’s Loyalty Leave each year after reaching 3 years’ service
- A 24/7 Employee Assistance Program service providing counselling and support
- We’re committed to building a diverse and inclusive community for everyone at Lendi Group. We’ve joined the Project F initiative aimed at removing the systemic barriers to achieving gender-balanced teams, and Circle In to provide an inclusive workplace for our team members who are caregivers
- Regular social activities & events, both in-person & online
- A vibrant, relaxed, yet professional culture
- We run wellness initiatives with a strong focus on psychological safety.
**Lendi Group is a proud Project F Partner - Gender Diversity & Inclusion is a great focus for us. Creating a culture that is representative of the world we live in makes us better people and our organisation gains tangible benefits, ultimately this creates a melting pot of creativity
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