Marketing Manager

**Company Description**
With properties in some of Australia’s most iconic locations, NRMA Parks and Resorts provide accommodation that suits every budget, style, and occasion - from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.

Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance

**What you will do**:
From campgrounds under the stars to coastal resorts by the sea, NRMA Parks and Resorts is here to create unforgettable getaways in regional Australia. We’re looking for a driven, creative, and results-focused Marketing Manager to lead state-based marketing strategies across our broad portfolio of Holiday Parks - helping us spread the holiday spirit even further.
- ** Lead and Inspire**: Manage and mentor a junior team member, fostering a culture of growth, collaboration, and creative thinking.
- ** Execute with Impact**:Plan and implement multi-channel marketing campaigns and content initiatives in collaboration with brand, digital, and performance teams focused on driving bookings and revenue growth.
- ** Collaborate and Influence**:Build strong relationships with key internal stakeholders including Operations, Revenue, Membership, Digital, and Property teams to ensure alignment of marketing activity with business goals. Support properties with event, food & beverage, and local area marketing initiatives.
- ** Optimise and Innovate**:Adopt a test-and-learn mindset, using campaign performance data and guest insights to refine and improve marketing activity and channel performance.
- ** Own the Numbers**:Contribute to annual budgeting and oversee monthly reconciliation. Monitor performance and report on campaign results, effectiveness, and ROI.
- ** Manage partnerships**: Own relationships with relevant state and regional tourism organisations, distribution partners, and commercial partnerships that support marketing activity and commercial growth.
- ** Represent the business**: Attend trade and industry events relevant to the portfolio and positively represent the brand through networking and partnership development.
- ** Be a Thought Leader**:Champion innovation within the team — bringing fresh ideas to the table, embracing new technologies (including AI), and supporting the broader growth of the marketing function.

**What You’ll Bring**
- 3+ years’ experience in a similar marketing role, ideally working across a broad portfolio of products or services
- Demonstrated leadership experience or a strong ambition to step into people management
- A growth mindset and ability to collaborate across functions to drive commercial outcomes
- Strategic thinking paired with hands-on initiative and creativity
- Strong prioritisation, stakeholder management, and communication skills
- Agility and resilience to adapt to the needs of a growing and fast-paced business
- Willingness to travel to properties and industry events as required
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Working knowledge of social media platforms, CMS (Contentful), and marketing automation tools
- A collaborative and solutions-oriented approach with a genuine enthusiasm for tourism and experiences

**What’s in it for you?**

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group or different locations with us.

**Know you belong**:

- Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes_