Content Optimisation Manager

**Company Description**
- Are you a strategic marketing leader with a passion for driving growth through data-driven decision making?
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance.
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk

**Company Description**

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style - from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.

Owned by the NRMA Group, one of Australia’s most trusted brands and its largest Member-owned organisations, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job - it’s in our nature.
**Job Description** What you’ll do**

We are seeking an experienced Content & Optimisation Manager to be responsible for and oversee the planning, scheduling, and strategy of all content across NRMA Parks and Resorts’ customer lifecycle. This role manages content for organic, owned, and below-the-line (BTL) channels, ensuring a cohesive and engaging experience that drives conversions at key touchpoints. You will play a key role in developing data-driven content strategies and optimising the customer journey. Supported by internal stakeholders, you’ll produce high-quality collateral to support direct mail, promotional material, and point-of-sale marketing. You will also:

- Develop and execute comprehensive content strategies that support customer lifecycle goals, from discovery to booking and retention.
- Own the planning and management of content schedules and calendars, ensuring alignment with business objectives and campaign priorities.
- Lead content planning processes, integrating insights from internal teams (e.g., Data Analyst, Marketing Team).
- Design content frameworks tailored to key customer segments, aligning them with broader marketing strategies.
- Collaborate with the SEO strategy team to embed optimisation insights into planning and execution.
- Ensure a unified tone, style, and quality across all content, maintaining brand consistency.
- Strategically map content touchpoints across the customer journey to identify opportunities for engagement and conversion.
- Design and implement targeted BTL marketing campaigns, including:

- Direct mail campaigns to reach key customer segments.
- Promotional material development to support sales and campaigns.
- Point-of-sale marketing to drive bookings and engagement.
- High-quality collateral that aligns with content strategy and enhances customer touchpoints.
- Manage relationships with BTL marketing vendors and agencies, ensuring timely and cost-effective delivery of materials.
- Work closely with the Website Producer to enhance key landing pages, ensuring alignment with content strategies and customer journey goals.
- Oversee the Content Specialist in the creation and execution of high-quality content for organic, owned, and BTL channels.
- Monitor and adjust content schedules to align with campaign priorities, seasonal trends, and evolving customer needs.
- Coordinate with cross-functional teams, including the Media Manager and Website Producer, to ensure seamless delivery of planned content.
- Develop content briefs and guidelines, working with internal teams and external agencies to produce impactful campaigns.
- Define measurable goals and success metrics for all content initiatives and campaigns.
- Present insights and actionable recommendations to stakeholders, refining strategies based on performance data.
- Regularly review customer engagement metrics to identify trends, opportunities, and areas for improvement.

**What you’ll bring**
- 5+ years of experience (travel, tourism or hospitality sectors preferred) in content planning, strategy, or optimisation, with proven success in managing content-driven conversions.
- Demonstrated ability to lead content planning processes, including the development of schedules and calendars.
- Expertise in customer journey mapping and content alignment to drive engagement and conversions.
- Proven ability to develop and execute BTL marketing campaigns, including direct mail and promotional material.
- Strong knowledge of SEO best practices and analytics tools (e.g., Google Analytics, LookerStudio).
- Advanced project management skills, with experience coordinating cross-functional teams and external agencies.
- Exceptional writing, editing, and communication skills, with a strategic mindset.
- Experience with data governance practices and data quality management.
- Excellent communication, presentation, and interpersonal skills with the ability to influence and motivat