An Example Job Title

1 week ago

Potts Point, Australia The Navy's Anchorage Full time

**This is your opportunity to get a great Employee**
- Use bullet points at the top of your Ad
- Include the benefits to Applicants of working for you
- Use attention grabber bullets that benefit them
- Your Ad is like a roadside billboard
- Applicants read it like they are in a speeding car
- Be succinct, speak to the Applicant's interest
- Think like an Applicant comparing 20 competing ads.

**This is an example of the way you can use the Expr3ss Job Ad Template to create a compelling description of the Job opportunity.**

Make sure the bullet points above make your Applicant read the rest of your Job Ador they will be reading your competitors'

Over type this example, adapt as necessary, leave it as a reminder template Ad or create an entirely new Ad of your own by selecting *Add New Job*.
- Why would an Applicant want to work for you as against your competitors?
- What's so special about your Job, your Workplace, your Organisation, the Package?

**Employers now have to compete for Applicants. So you have to sell your Job as if it's another product or service.**

**Remove the vacuum**Applicants do like to know who they will be working for.

**Write a very few succinct lines about your Company**. Let applicants know how secure your company ishow long you've existed, how big you are, opportunities for advancement etc.

**Describe the duties of the Job**Yes, be very specific about what the job entails. Otherwise Applicants won't know and they'll pay attention to your competitors' job ads.

**What will this Job require day-to-day?**Don't specify the attributes you want in this person herethat's for later. Use this space to paint a word-picture of how this person will be spending their time when they are lucky enough to be working for you.

**Skills and Attributes**

**Use one list for both skills and attributes**.You are looking for one person That person will have both skills and attributesin one packagedon't separate them

Make each point clear and short and use as many points as you like

Web pages can go on forever and this is the one place where "Death by dot-points" doesn't apply Be complete and comprehensive in your list.

**For example: **

**To succeed in this role you will need the following skills and attributes**:

- Enjoys people
- Takes pride in customer service
- Demonstrates good communication skills
- Be willing and available to work an average of 3 days
- Has a drive to make a mark on this role
- Can demonstrate point of sale systems knowledge
- Has intermediate skills with MS Office Suite

**Use the list above to make sure your Applicants have a clear idea that they are right for your Job and your Organisation.**

Do remember, your Job Ad is a sales pitch to sell your Jobmake sure you ask for the sale here

In a tough labour market, your Job has to be marketed and sold just like your product or service.

**Use this last part of your Ad to motivate the Applicant to take action**

**For example: **

As a national business there are opportunities available for progression for the right individual.

Be sure to include a
**covering letter **addressing the key criteria above as the first page of your resume.

An attractive and flexible package will be available for the right person

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