Content Marketing Manager

1 week ago

Newcastle, Australia GWG Full time

Innovative and growing organisation
- Tourism industry
- Collaborative approach

This exciting high growth tech organisation is growing its marketing capability with a key focus on content and brand development As the
**Content Marketing Manager **you will bring a hands on, innovative approach to content curation to truly engage consumers and strengthen the brand messaging nationally.

**The Role**:
This newly created position will work with both the internal marketing team, but also agency partners to create and lead content, brand and marketing strategy to bring your marketing vision to life. You will create powerful campaigns that deliver positive outcomes for the business that truly move the needle

**Responsibilities**:

- Develop and deliver content marketing strategy and customer acquisition marketing campaigns for multiple tourism destinations nationally
- Create and execute plans with key stakeholders internally across functions and externally with agencies and partners
- Build relationships with tourism partners and bodies
- Manage media and creative agencies to maximise opportunities and outputs from partnerships and promotions
- Work with in-house designers to create collateral and digital assets for local and national campaigns and to support our inbound trade sales team
- Monitor and manage campaign and promotional budgets, ensuring we are maximizing ROI

**About you**
You will have strong knowledge and experience within the tourism, travel or accommodation sector and will bring your exceptional cross-platform management skills to focus on customer acquisition and engagement. As a an experienced
**Content Marketing Manager, **you will have demonstrated capability in content curation and planning to build customer engagement, and enhance brand development:
You will bring:

- Demonstrated experience in delivering integrated content marketing campaigns
- Creative yet highly commercial attitude with an insatiable appetite for creating powerful messaging that deliver results. This role will suit a savvy, business-focused marketer
- Ideally experienced in travel, leisure, tourism or accommodation sectors
- Advanced copywriting skills with an ability to craft evocative messaging that resonates with key target markets
- Experience presenting to small and large audiences and key decision makers
- Strong analytical skills, creative thinking and strategic thinking.

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