
Marketing Executive
2 days ago
**About WooliesX**
At WooliesX, our people believe in creating better everyday experiences for our community.
With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.
Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere.
Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.
**The role**
As a Marketing Executive you are responsible for executing and optimising highly relevant campaigns and offers to the Everyday Rewards customer base.
- Key areas of focus will be around the ideating, briefing and execution of marketing campaigns, while supporting the Marketing Manager and Senior Marketing Manager on broader strategic pieces of work.
- You assist in delivering a range of program marketing campaigns, including the support of ATL and Supermarket initiatives to our Member base to increase engagement and drive value for the business, by balancing commercial returns and customer relevancy in every communication.
- Your expertise in a variety of direct marketing channels means that you engage our members in the channel that is most relevant for them, with the best possible offer, timed for maximum efficacy.
- You’re passionate about data and leverage it to drive campaign performance. You have an ongoing focus on optimising activity, engagement, response and conversion to maximise return on marketing expenditure.
- You have a flair for communications and are passionate about delivering the right messages at the right times to customers in a simple and engaging way.
- You understand customer lifecycle marketing principles to support the development of strategies to nurture customers through our different life stages to increase engagement with our platform while maximising customer value
**About you**
- 3-5+ years experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- Demonstrable experience in managing highly successful multi-channel direct marketing campaigns.
- Experience in customer lifecycle management, with proven ability to impact customer value.
- Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
- Understanding of customer databases and/or complex data sets, including segmentation, clustering, and predictive modelling.
- Ability to understand consumer experiences and represent the digital consumer within the wider business
- Ability to identify and prioritise high, medium, low-value opportunities and influencing stakeholders to prove value.
- Ability to communicate clearly to a broad and diverse stakeholder network, that sit across a wide range of experience levels.
- Attention to detail, scheduling and work-flow planning.
- Experience in working in complex, multi-stakeholder environments.
- Highly developed written and verbal communication with excellent interpersonal skills.
- Works well under pressure to deliver results whilst maintaining values.
- Strong attention to detail.
- Strong planning and organising skills.
**What's in it for you?**
- An attractive remuneration package - including base salary, super and annual bonus.
- Added benefits - Including staff discounts, flexibility to work from different sites, discounted healthcare, social club and much more (Site dependant).
- Tech options - Woolworths are the largest employer of Google Apps in Australia, are early adopters of Agile and have BYOD options too.
- Work variety - The opportunity to work on multiple brands and sizeable initiatives.
- Training and Education - We pride ourselves in helping you realise your potential and give you the opportunity to be innovative.
- An exciting career - As our business grows, so do the opportunities for our people.
**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion a
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