CRM Specialist

You will work with the Customer Experience, Product, Branch and Call Centre teams to build one to one customer journeys and contact strategies, executing campaigns that address the customer lifecycle and their financial motivations.

This is a 12 month contract

**You’ll make an impact by**:
**Customer Engagement**
You develop and deliver our customer marketing strategy to drive deep customer relationships.

You lead and manage customer journey communication plan end-to-end, which includes but is not limited to:

- Creating the Customer Marketing program with best practice design principles in mind
- Turning data into action by developing an understanding of customer behaviour, and translating these into a design and customer engagement program
- Manage all approvals for the activity, ensuring it adheres to compliance, regulatory and legal requirements
- Set, monitor and review campaigns
- Implement test & learn plans and post campaign analysis to deliver better value and conversion
- Own and drive the efficiency and effectiveness of one-to-one marketing to Credit Card, Personal Loan and Business customers
- Other administrative tasks from time to time

**Personal Leadership**
You are accountable for contributing to a culture of exceptional service, teamwork, commitment to excellence and a professional ethic that enables the achievement of team and organisational objectives.
You contribute to the day-to-day operations of your team, including meeting service standards,
communication and providing ongoing team direction.
You continually work on the development of yourself.
Your key team measures of success are team engagement and internal customer

**Relationship Management**
You foster strong working relationships with internal and external stakeholders, building a shared understanding and partnerships that deliver real business results. You effectively manage suppliers to drive innovative campaigns, ensuring speed to market. You ensure timely and cost-efficient delivery through effective engagement of key stakeholders, role-modelling our member first heartbeat as you find solutions that really deliver

**Do things differently with us**

**To succeed in this role, you will have**:

- 3+ years customer marketing and/or campaign management, data driven and/or loyalty marketing experience
- Business/Marketing Degree and/similar tertiary qualification
- Adobe or Salesforce experience highly desirable
- Financial Services or insurance background highly regarded

**Why Great Southern Bank?**

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

- Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
- Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
- Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more

**Imagine working for a bank that truly helps people. You can.**
- At Great Southern Bank, we're committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging and are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, and fair and equitable decision making that empowers our people to be at their best every day._