Marketing Specialist

2 weeks ago

Brisbane, Australia Hudson Australia Full time

Our client is a leading luxury retirement village retailer with huge growth project over the next five years.

We are looking for an experienced Marketing Specialist to own the marketing channels for their villages, incorporating EDM, website updates on WordPress, copywriting, SMM/SEM.

Working in a close-knit team there is huge potential to enhance your marketing career within a great team culture.

**Responsibilities include**:

- Ensure the business is consistently positioned as a quality leading provider in its sector, producing "people first" products and services in all marketing materials.
- Produce printed and digital material to include, but not limited to, internal documents, presentations, brochures, flyers, press ads, signage, event collateral, EDMs, websites and social media campaigns.
- Develop creative concepts to assist with the company's future brand development.
- Create and manage the monthly organic content plan for Facebook, Instagram, LinkedIn and Google Business pages to increase engagement, build page likes and nurture the online community.
- Plan and execute paid Facebook and Instagram prospecting and remarketing campaigns to generate quality leads and website traffic.
- Analyse organic and paid SMM campaign results and landing page data to increase overall lead generation
- Copywrite and design advertisements, posts, landing pages and gated content used in SMM campaigns.
- Provide figures to assist with the marketing budgets across the portfolio.
- Execute eDM campaigns to various segments of the database (eg leads, deposit-holders, residents) communicating special promotions, stock updates and events.
- Copywrite all eDM content and design all eDM assets.
- Produce reports on eDM performance for the Sales and Marketing Manager as required.
- Deliver and provide analysis of the performance SEM campaigns
- Effectively communicate key insights from in-house marketing SMM and eDM campaigns back to external agencies with the goal of improving results
- Manage and improve the performance (time on page, bounce rate, behaviour flows) of SEM landing pages using Google Analytics, Google Optimise, Hotjar and ActiveCampaign CRM
- Deliver and provide analysis of the performance SEM campaigns
- Effectively communicate key insights from in-house marketing SMM and eDM campaigns back to external agencies with the goal of improving results
- Manage and improve the performance (time on page, bounce rate, behaviour flows) of SEM landing pages using Google Analytics, Google Optimise, Hotjar and ActiveCampaign CRM

**Qualifications & Experience**:

- Bachelor's degree in relevant field
- 3+ years' experience in a similar position
- Solid understanding of Google Analytics and CRM systems
- Experience in using best practice marketing methods to maximize ROI through strategic SEO/SEM
- Ability to report on data
- Creative flair to produce quality content

**How to Apply**:

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