Marketing Automation Specialist

Marketing Automation Specialist

Position title: Marketing Automation Specialist

Department: Marketing

Location: Melbourne, Australia

Reports to: Global CRM Lead

Company Overview

The Company is headquartered in Melbourne, Australia and has support offices in the UK, Cyprus, Bulgaria, Guatemala, Philippines, and Bahamas.

The Marketing team is responsible for growing brand awareness, running effective performance marketing activity, and delivering automated CRM programmes to improve client retention. The team also works collaboratively with the Sales, Partnership and IT teams to continually deliver improvements in client and partner experience and to also provide team members with a great knowledge base of the company and the broader financial services industry.

Purpose of the Position

Key Responsibilities
- Identifying opportunities for process improvement and automation within the CRM system.
- Staying up-to-date with industry trends and best practices to continuously optimise CRM activity.
- Role modelling the values of the Company, and obliging by the work, health, safety and wellbeing policies and practices in the execution of this role.

Company Values

Curious - We are inquisitive, and through perseverance and learning, we uncover new possibilities for innovation, discovery and delivery beyond expectations

Diverse - At Eightcap, we celebrate our different perspectives, our varied thoughts and creative talents, which enables us to develop and expand our reach to corner the market

Accountable - At Eightcap, at our core, we are answerable to our customers and to each other, and we continually pursue credibility and integrity in everything we do

Adaptable - At Eightcap, we easily pivot to accomplish expanded priorities through our agile way of working and provide efficiencies that are centred on customer needs

Respectful - At Eightcap, we are polite in our interactions, we listen to each other and share insights in ways that are thoughtful and empathetic, whilst appreciating differences in perspectives and opinions

Selection criteria

Essential:

- 2+ years' experience building and executing marketing automation on Salesforce Marketing Cloud
- Experience building complex Salesforce Marketing Cloud Journeys
- Experience using Salesforce Marketing Cloud Automation Studio and Mobile Studio.
- Experience and knowledge using HTML, SQL and Ampscript.
- Proven experience in CRM or customer lifecycle management, ideally within the capital markets / FX industry.
- Well-developed analytical skills and the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to build relationships at various levels.
- Demonstrated project management skills, with the ability to handle multiple priorities and meet deadlines.
- Knowledge of regulatory requirements and compliance within the financial services industry.
- Creative thinking and problem-solving abilities.
- Solid project management skills with the ability to manage multiple tasks and deadlines.
- Ability to work with team members in multiple locations and cultures.
- Ability to work closely with Salesforce administrators and database engineers.

Desired:

- An interest in or personal experience in trading, FX or general finance

Employee Benefits

**Benefits**:

- Ongoing investment in your career development
- Wellness and lifestyle perks like monthly corporate massages
- Parental leave
- Hybrid working
- Staff referral bonus program
- Employee-purchased leave
- Perkbox reward and recognition
- Study assistance
- Dogs in the office
- Annual flu vaccinations
- Multicultural environment
- Complimentary fruit and snacks
- A dynamic and collaborative team culture
- Great CBD location with easy access to public transport
- Discretionary bonus scheme
- Regular social activities

Job ID 88