Marketing Automation Specialist

We're Jetstar. You may know us for our famous low fares, but did you also know that we've flown more than 400 million customers since we launched in Australia in 2004? In fact, each week we operate around 3,000 flights to nearly 40 destinations across Australia, New Zealand, Asia and the Pacific. We also operate a fleet of more than 80 aircraft, including state-of-the-art Airbus A320/21 NEO aircraft and the Airbus A320 family and Boeing 787-8s. Every day we enable more people to takeoff to more places, more often.

Impressive numbers? What's even more impressive is the team of extraordinary people taking off together day in day out, flight after flight.

Our people are the real jet stars

Job Description

• Access to great employee benefits, including staff travel
• Various opportunities to progress your career within the Qantas Group
• A great developmental role for an experienced marketing professional

Join the Jetstar team at a pivotal moment in our history.  Demand for travel is strong, our teams have never been more committed and our mission is unchanged - to offer all day, every day low fares so more people can fly to more places, more often.  We are passionate about making travel accessible and enjoyable for all.

We now have an exciting opportunity for an experienced M
arketing Automation Specialist
to join our marketing team.  This role plays a big part in managing and optimisating cross channel marketing lifecycle campaigns to enhance our customers experience after booking their journey with us.

As
a Marketing Automation Specialist
, you will be responsible for the end to end management of automated lifecycles across email, push and other channels to drive additional revenue and operational improvements to Jetstar whilst providing tips and tricks to our customers before they fly.  This role has a global remit, spanning across Australia, New Zealand and Japan and includes the management of complex campaigns across multiple language versions.

This is a challenging role and we will expect great results from the successful applicant.  In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.

Reporting to the Digital Marketing Manager, Post Booking your key responsibilities will include:

• Managing our post booking customer lifecycle journey and building new automated cross channel campaigns across email, app push etc to enhance the customer experience
• Assist with template creations working with HTML email assets and perform modifications where necessary.
• Collaborate with our ancillary teams to coordinate and implement campaigns to drive ancillary revenue including end to end management of strategy, segmentation, technical execution, reporting and optimisation.
• Be the subject matter expert in marketing and work with a wide variety of other additional internal stakeholders across digital, commercial systems, data teams and IT to implement campaigns and programs that drive incremental revenue and operational improvements.
• In conjunction with the Digital Analyst, measure and report on all campaigns with the goal of continuously improving strategy and revenue generation.
• Maintain systems and process to ensure best practices and data integrity.

To Be Considered, Key Skills Will Include

• Tertiary education in Business or IT, particularly in Marketing, Digital Marketing, Information Systems or relevant field.
• 2+ years working across marketing automation platforms, customer lifecycle management or fast paced client environment.
• Passion for quality control / attention to detail.
• Exceptional problem-solving skills.
• Understanding of technical languages including HTML, CSS, Liquid and SQL will be advantageous.
• Experience with CRM marketing automation platforms such as Braze (preferred), Salesforce, Responsys.
• Experience with reporting tools would be highly desirable (eg. PowerBI or Adobe Analytics).

Applications close:
Thursday 25th September 2025

This is a challenging role and we will expect great results from the successful applicants. In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.

Your Life At Jetstar Is Unlike Any Other
Live the travel dream:
You and your nominated travel companions can takeoff more with our famous Qantas Group Staff Travel discount.

Make work feel like a holiday:
Join a fun, driven team where work feels like a holiday. Our people take every opportunity to takeoff together and find ways to help their teammates soar.

There's a place for everyone at Jetstar:
For us, travel and meeting new people go hand in hand. We invite our people to get involved in various Employee Network Groups that play an important role in creating our inclusive and supportive culture that we are fiercely proud of. We believe that teams with a diversity of ideas and experiences are more creative, innovative and solve problems quickly. We welcome applications from anyone who wants to takeoff with us. If you have support or access requirements, just reach out and let us know what you need.

We're Jetstar. Let's takeoff together.

We can't wait to hear from you.