Marketing Automation Specialist

We're looking for an experienced digital marketer with a passion for automation and engagement. As our Marketing Automation Specialist, you'll turn insights into action and help us inform, nurture and convert the next generation of ADF talent.

Details about the Client

ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year.
ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families, and lifestyle. That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.

Be you, and we'll be better together.

To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.

Job Description

As a Marketing Automation Specialist, you'll take the lead in building and optimising campaigns that engage, inform, and convert. You'll manage automated workflows, segment audiences, and collaborate with creatives and data experts to ensure your campaigns hit the mark. You'll track performance metrics, ensure compliance with privacy regulations, and support integrations with CRM and web platforms. Your work will directly contribute to attracting the right talent to Defence, while elevating the overall digital experience.

You will:

• Build, deploy and optimise email marketing campaigns using automation platforms and email marketing platforms aligned to the Sourcing and Attraction/Marketing strategy.
• Design and maintain lead nurturing workflows to move prospects through the funnel effectively.
• Develop and manage audience segmentation strategies for personalised communication.
• Collaborate with Brand and Digital teams, and agency partners to create assets and build templates that align with automation journeys.
• Monitor and report on key performance metrics and campaign performance.
• Maintain data integrity and compliance with email marketing best practices, and Privacy and Spam Act regulations
• Collaborate with key stakeholders including our Client, as well as internal teams ranging from Data & Analytics, ICT, Sourcing & Attraction/Marketing to meet business objectives.

Candidate's Profile

If you have worked in a similar position or just looking for your next opportunity that will make an impact, we want to speak with you.

Your background will demonstrate:

• Proficiency in CRM/marketing automation platforms, Microsoft Dynamics preferred. Alternatively other platforms such as HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud.
• Strong understanding of customer lifecycle marketing and lead funnel strategies.
• Strong analytical skills and experience interpreting data to guide campaign improvements.
• Ability to manage multiple projects and stakeholders with attention to detail and deadlines.
• Bachelor's degree in Digital, Marketing, Business, Communications, or a related field.
• 4 years of experience in CRM, marketing automation or digital marketing.
• Certification in Microsoft Dynamics 365 Marketing/Customer Journeys or similar platforms (e.g., HubSpot Marketing Software Certification, Marketo Certified Expert, or Salesforce Marketing Cloud Email Specialist) is a plus.

To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance.

How to apply

If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs.

If you need assistance during our recruitment process, please email our friendly TA team at for a confidential conversation.

To apply for this position, please submit your application online through our designated platform. The deadline for applications is 11:30 PM (AEST) on the 14th of July. It's important to note that applications will be reviewed and processed as they are received.