Lifecycle Manager

Stake is looking for a Lifecycle Manager to join us at our Bondi Junction HQ, with a flexible hybrid working model (3 days in the office, 2 WFH).

We're an Australian investing platform that helps ambitious people confidently grow their wealth. By offering seamless, immersive access to the share markets, we've empowered a new wave of investors. Stake has grown fast from a fintech startup into a robust financial services company. Today we have 700,000+ customers and more than A$5 billion under administration.

At Stake, we break barriers in everything we do. Just like our customers, we're driven by ambition. Our desire for continuous growth is what creates the collaborative and high-performance environment we work in. Though we're spread around the world, we're a unified team moving towards a shared vision: to unleash the investor in everyone.

Join us as we continue to reshape the financial industry, inspiring investor confidence and celebrating our wins along the way.

**About this role**:
At Stake, we're building a best-in-class, always-on customer growth engine to power our next phase of expansion. At the core of this initiative is our Growth Squad, responsible for designing, building, and optimising the systems and strategies that will deliver scalable, sustainable growth for the business. We're looking for a talented and ambitious Lifecycle Manager to join our Growth Squad and help shape our customer journey & lifecycle strategy.

You'll be a key player in driving activation, engagement, and retention, leveraging your deep expertise in customer behaviour and growth methodologies to create impactful customer journeys. The role will involve:

- **Lifecycle Strategy & Orchestration**:Design, implement, and continuously optimise end-to-end customer lifecycle journeys across various channels. Your goal will be to drive activation, engagement, retention, and re-engagement by understanding the customer's needs at each stage.
- ** Customer Insight & Data-Driven Strategy**: Be the go-to expert for understanding customer behaviour and motivations, leveraging comprehensive data analysis to uncover empathetic insights from both quantitative and qualitative sources. You'll translate these insights into sophisticated customer segmentation, identify key drop-off points, and design highly relevant, effective campaigns that maximise customer lifetime value through continuous optimisation.
- ** Experimentation & Optimisation**: Lead a rigorous program of A/B testing and experimentation for lifecycle initiatives. You'll focus on optimising messaging, timing, channel mix, and audience segmentation, using findings to drive iterative improvements and significant lifts in key metrics.
- ** Performance Measurement & Strategic Reporting**: Develop and maintain comprehensive reports on lifecycle performance, presenting strategic insights, actionable recommendations, and the direct business impact to the Growth Squad and leadership.
- ** Cross-Functional Partnership**: Collaborate closely with Acquisition, Product, Data, and Engineering teams to align lifecycle initiatives with broader growth goals, product developments, and the overall customer experience.

**A bit about you**:

- Hands-on experience in a dedicated lifecycle, CRM, or customer engagement marketing role, with a strong focus on driving customer retention and Lifetime Value (LTV).
- A proven ability to think strategically about customer journeys, identify growth levers, and design holistic programs that deliver measurable impact.
- Exceptional ability to derive deep, empathetic customer insights from data, understanding not just _what_ customers do, but _why_ they do it.
- Proven experience in designing and executing experiments, conversion rate optimisation, and implementing iterative improvements based on rigorous analysis.
- A highly proactive, reliable, and self-sufficient operator who can own projects from hypothesis generation to post-analysis, clearly communicating findings and recommendations.
- Excellent written and verbal communication skills, with the ability to articulate complex strategic concepts and data insights to diverse stakeholders.

**Benefits of working at Stake**:
You'll have the opportunity to work with autonomy while learning from some of the best talent in the industry, playing a meaningful role in building a company that has loads of positive momentum and excitement around it. Having said that, we also have perks.
- Professional development allowance
- Wellbeing allowance
- Up to 16 weeks of paid parental leave
- Childcare allowance
- Extra paid leave during tough times
- Discretionary performance bonus and talent referral bonus

Stake is an equal opportunity employer that values diversity. We're proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status. We're also endorsed by WORK180 as a great employer for women.

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