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Product Marketing Manager

2 weeks ago

Sydney, Australia OpusXenta Full time

**Why join OpusXenta?**

OpusXenta is a venture-backed, fast-growing, and world-leading software solutions company for cemeteries, crematoria, and funeral homes. Our full range of products focus on bringing the various elements of the death care industry together into a cohesive solution that allows our customers to deliver better service, be more productive, and drive revenue and profit growth.

An exciting and dynamic business, our global footprint includes companies located in Australia, New Zealand, the United Kingdom, Sri Lanka, and the United States. We are passionate about our customers, as well as our diverse, collaborative, supportive, and brilliant team.

**About the role**:
**Key Responsibilities**:
Product Positioning and Messaging
- Develop and maintain differentiated positioning and messaging for our products and services.
- Understand and document key business and technical benefits for buyers.

Product Content and Sales Enablement
- Together with the Product Team, educate both internal and external stakeholders about our product features and their benefits.
- Communicate the value proposition of our products and services to the Sales Team and develop sales tools that support the selling process. This includes externally-facing content such as website copy, presentations, brochures, product videos, and data sheets, as well as internally facing content such as cheat sheets and other training materials.

Product Launches
- Serve as the Marketing Lead for all new product launches, upgrades and releases.
- Develop marketing launch plans alongside Product Management, and project manage marketing-related launch activities.

Demand Generation and Content Creation
- Plan and execute demand generation campaigns and provide input to regional campaign planning.
- Create thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars and more.
- Measure and report on campaign performance, product adoption, and usage, presenting your findings to key stakeholders.

Market Intelligence
- Conduct in-depth analysis of industry trends, competitor capabilities and customer needs. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Measure and optimise the buyer journey as it relates to product feature adoption and usage.
- Present relevant information to Product Management, Sales and other Marketing team members.

**About you**:
To be considered for this role, you will have the following essential experience/skills:

- 4+ years experience in a Product Marketing position
- 3+ years experience in a B2B SaaS Enterprise Company
- Demonstrated experience in product marketing, with examples of how you’ve supported product and feature launches from ideation, to launch, to adoption
- Prefer working in a collaborative cross-team capacity. This role requires you to work across functions and departments, including product, sales, marketing, training, and services teams.
- Excellent copywriting skills for authoring compelling content and product messaging.
- Proficiency with marketing automation and content management systems would be considered an advantage.
- High attention to detail and a sharp eye

**What we are offering**:

- Full-Time Employment
- Competitive remuneration structure
- Remote working environment
- Generous professional development opportunities

**How to apply**:
a) How your skills and experience suit the role

b) Your most significant and relevant achievement.

This is an outstanding opportunity for a highly motivated individual to draw upon their experience and further their career with an organisation that is genuinely committed to ongoing career development and success.

**Job Types**: Full-time, Permanent

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- Product Marketing: 4 years (required)
- B2B Marketing: 3 years (required)

Work Authorisation:

- Australia (required)