Product Marketing Manager

**Known is currently seeking an analytically minded Product Marketing Manager to establish a go-to-market cadence for product releases.**

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Greenfields opportunity to develop processes and frameworks
- Newly created position, Permanent opportunity
- Attractive remuneration package including Employee Stock Option Plan

Through our portfolio of products including Burst SMS and Conversr, Known provides advanced messaging solutions to over 35,000 businesses worldwide, helping them build long-term relationships with consumers through the power of conversation.

We pride ourselves on solving complex problems through automation, advanced AI, bi-directional messaging and our APIs, providing our customers with elegant and intuitive solutions that harness the power of direct communication through SMS and other messaging channels.

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The Role*

The key purpose of the role is to gain an in-depth understanding of our existing and new products and services to develop go-to-market plans including personas/buyer insights, messaging, sales enablement assets, campaigns and ultimately launch products to market to achieve product retention and acquisition targets.

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Key Responsibilities*

It's an exciting environment where no two days are the same. But on a typical day you might find yourself:
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Leading the positioning, messaging, and branding of our solutions in partnership with the Product Team.
- Developing a marketing plan to support acquisition and retention.
- Creating launch plans and collaborating with the marketing and sales teams to ensure successful product launches and promotion.
- Bringing fresh ideas to improve customer engagement, change management, and communications.
- Managing projects to raise awareness and adoption of our solutions.
- Owning and creating product-specific content, including customer case studies and release notes.
- Researching target customers and the market to identify opportunities to generate demand.
- Leading user segmentation analysis to optimise buyer/user personas.
- Crafting product positioning and messages that attract customers.
- Developing and executing product marketing programs, including brand and PR, digital, and demand generation campaigns.
- Understanding our commercial models to support development of customer offers.
- Setting up processes for key initiatives and change management, including governance framework for launches.
- Designing measurement strategies and success metrics to optimise impact and ROI.
- Prioritising, coordinating, and balancing stakeholder expectations, ensuring requirements and value are defined.
- Ensuring data accuracy and timeliness.

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Skills and Experience*

In order to be successful in this position, you will ideally have:
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Proven analytical abilities and critical thinking.
- Demonstrated ability to develop creative and non-traditional solutions.
- Ability to translate product features into customer value propositions.
- Highly accountable, strategic thinker, self-starter, and proven great teammate in a fast-paced environment.
- Hands-on experience with Agile Delivery Methodology and toolsets.
- Ability to manage ambiguity and adapt quickly to changing demands of the business.
- Lifelong learner; carries a growth-mindset.Experience in B2B marketing for a technology/SaaS business.
- Demonstrable experience translating complex information and data into clear understandable messages.
- Comfortable using collaboration, CRM, and marketing automation tools - Pardot experience viewed favourably.
- Degree qualified in a relevant discipline.

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Opportunity and Benefits*

You will be part of a global team, which has helped Known become one of the fastest-growing tech companies in the Asia-Pacific. You will be reporting to inclusive managers who use an open-minded agile approach. Your voice will be heard, and you will have the opportunity to grow and make impactful decisions.

You will be working with and alongside the business founders, and you will be part of a dynamic and innovative company within a high growth industry. We are proud to be an equal opportunity employer and are committed to cultivating diversity in our teams. We recognise that the best ideas come from allowing the individual’s unique background, skills, and personality to shine through.

The company also has a generous ESOP that all staff benefit from - we all succeed together.

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For more information about Known, visit our website
- Known operates a direct sourcing model so no agency introductions will be accepted

**Job Types**: Full-time, Permanent