Campaign Manager

2 weeks ago

Surry Hills, Australia Mindbox Communications Full time

**Campaign Manager - Search**

Dated: October 2024

Term: Full Time

**Salary**: $100,000 inc superannuation

**About Us**:
Mindbox is a digital marketing & media consultancy focused on providing integrated solutions for our clients. Established in 2000 and always independent, we create marketing solutions inside to out:
**About The Role**:
The Search Manager is responsible for driving campaign excellence within the delivery and management of search. Your remit will focus on the end to end management of campaign activity - from planning, implementation and ongoing optimization and reporting.

Supported with a digital executive, you will work together as a team to drive best practice delivery through leading the implementation process, identifying, and executing ongoing optimizations to achieve client goals. Working collaboratively with account lead, you will develop a strong understanding of the value of paid search within the broader digital ecosystem and provide valuable insight into campaign performance and results.

**Key responsibilities**:

- Delivery & Optimisation _
- Lead and manage account and campaign set up; ensuring appropriate targeting, bid and audience strategies align and deliver against overarching comm’s objectives
- Manage creative implementation and assistance with ad copy creation where required
- Drive effective and iterative SEM campaign management and delivery, aligning to best practice through data informed decision making
- Understand and support additional analytics or digital tracking requirements
- Planning & Insights _
- Provide strategic and planning input based on paid search platform capabilities
- Establish and deliver against planned paid media goals by providing historical performance and trends
- Articulate the impact of paid digital channels through web analytics
- Be an expert in Search capabilities, find best in class solutions for clients and keep up-to-date with emerging tools/tech solutions to support our client’s media strategy
- Drive reporting processes across your channels, working closely with team members to provide useful data led insights
- Teamwork & Collaboration _
- Work closely with clients and internal team throughout the campaign planning and implementation process
- Lead day to day actions & deliverables through managing internal and client communications
- Input into digital executive’s development plan and provide ongoing training and mentoring
- Have an open and collaborative working style, focusing on solutions and end outcomes

**Skills required**:

- 3+ years’ experience in digital marketing, with experience in search ad platforms (Google Ads, Microsoft Ads and SA360)
- Solid understanding of the major players within paid media and broader digital ecosystem
- Comfortable with data extraction and analysis - a keen eye for insights and trends
- Ability to work collaboratively with team members, clients, and agency partners
- Excellent time and project management

Pay: $50,986.06 - $100,000.00 per year

Work Location: In person

Expected Start Date: 16/12/2024

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